Associate Director, Search

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.

Overview

The Associate Director, Search is responsible for leading the execution of a team driving the growth, management, retention and satisfaction of the account. The Associate Director will manage and direct a Search team of Supervisors & Campaign Managers. Proven account management and team leadership experience is essential, along with deep experience in Paid Search Campaigns.

Responsibilities

• Interfaces with Strategy, Investment, & Analytics teams to provide holistic media plans, share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps VP, Director, and Search Practice lead apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Develops and fosters account relationships to champion initiatives that drive marketing decisions across digital channels
• Understands client's goals, markets, needs and expectations of Zenith
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Independently leads performance and strategy presentations
• Leads recommendations on improving performance, test & learn agendas, optimization opportunities, and prioritization needed to deliver upon goals
• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Establishes expectations and goals for team on performance marketing thought leadership
• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group

Qualifications

• Bachelor's degree, concentration in business, marketing, or advertising preferred
• 4+ years of account management experience in Search Engine Marketing; client side or agency side preferred
• 2-4 years of demonstrated success in managing and leading a team of paid search specialists
• Proven experience managing large-scale campaigns on Google Ads and Bing Ads; retail industry experience highly preferred
• Hands-on experience with Search Ads and Performance Max campaigns
• Experience with bid management tools like Search Ads 360
• Strong proficiency in data analysis and reporting using tools like Google Analytics, Google Looker Studio, and Excel
• Demonstrated problem solving, organization, and project management skills
• Ability to set, track, and achieve key performance indicators (KPIs) to measure campaign success
• Ability to develop and implement comprehensive paid search strategies aligned with client goals
• Proficient in creating and presenting PowerPoint slides, ensuring that complex information is conveyed in an engaging and understandable manner
• Capacity to work independently with strong project management skills, capable of managing multiple campaigns and projects simultaneously
• High attention to detail and the ability to move at an agile pace

Additional information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $95,950 - $110,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/23/2025.

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