Analytics Manager - Marketing Analytics

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times-connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille, Words With Friends, Zynga Poker, Game of Thrones Slots Casino, Wizard of Oz Slots, Hit it Rich! Slots, Wonka Slots, Top Eleven, Toon Blast, Empires & Puzzles, Merge Dragons!, CSR Racing, Harry Potter: Puzzles & Spells, Match Factory, and Color Block Jam-plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation-and where you can take your career to the next level.

Join us and be part of the play!

The Marketing Analytics team has been charged with supporting audience growth functions across our portfolio. We utilize the vast amount of internal and third-party data available to provide reporting, tooling, and automation solutions that elevate the various functions in Zynga's product organization. Our primary focus is on one core goal: expanding Zynga's ability to reach new audiences.

As an analytics manager focusing on the game studios, you will provide leadership and technical guidance to a team of dedicated analysts and data scientists. You will interact directly with product/marketing leaders to identify opportunities for improvement within their functions. Together with your team, you will propose innovative solutions, prioritize workflows, and coordinate product development and enhancements with the centralized marketing analytics function. Additionally, you will take a hands-on approach in utilizing SQL, Python, and data visualization tools to analyze data, generate reports, and deliver actionable strategic recommendations.

Responsibilities:

• Work with large amounts of data to find and lead opportunities to improve the investment efficiency.
• Analyze and optimize marketing campaigns across multiple channels, leveraging data to drive performance improvements and maximize ROI.
• Establish new measurement frameworks, including Incrementality and MMMs (Marketing Mix Models).
• Use our modern tech stack, Redshift, Databricks and PySpark, Airflow, and Tableau to develop innovative tools.
• Technically engage with the analysts, data scientists, and game teams to provide data-driven insights and guidance with your strong analytical and problem solving skills.
• Bolster customer trust and build technical knowledge through execution of ad hoc analyses of high business priority.
• Translate functional requirements into technical solutions to business challenges.
• Collaborate with partner teams to define areas of opportunity and set priorities.
• Supervise the larger technical direction of projects.
• Develop talent and steer career growth within the team.

Required Skills and Experience:

• Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualization.
• Proven experience in building and maintaining strong relationships with stakeholders, effectively managing communication and expectations to drive successful project outcomes.
• Excellent presentation and interpersonal skills; comfortable explaining technical topics to non-technical users.
• Strong understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis.
• Domain knowledge in user acquisition, product marketing, and app store optimization; familiarity with privacy frameworks like ATT.
• Strong experience in SQL and Python; Adept in at least one visualization tool such as Tableau.
• 5+ years of work experience in data science, machine learning or analytics roles.
• 1+ years of work experience in people management.
• BS in Computer Science, Math, Statistics, Economics, or other quantitative fields; Masters or PhD strongly preferred.

What We Offer You:

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga's in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).