Growth Lead
Apply NowCompany: GameGrid
Location: Boston, MA 02115
Description:
Who we are
We're building community-driven casino platforms, designed by gamers, for gamers. Our products combine innovative game experiences with real-world rewards, including cryptocurrency and in-game item withdrawals for popular titles like Counter-Strike, Rust, and more.
Our leadership team has spent the past 7+ years building products for gamers, with multiple platforms reaching millions of users. This project is the culmination of everything we've learned, combining established communities, proven growth playbooks, and a focused team ready to bring it all to life.
What we're looking for
We're looking for a Growth Manager to lead user growth, engagement, and retention for one of the most exciting next-gen gaming casinos in the world. You'll be at the forefront of marketing experimentation, lifecycle automation, and community-driven growth, working directly with the CEO and alongside an agile content and community team.
This role is perfect for a builder - someone who thrives on ownership, iteration, and creative problem-solving. You're obsessed with lifecycle messaging, referrals, data-informed experiments, and creative/unconventional ways to drive growth. Whether it's a segmented email flow, a viral campaign, or a retention system disguised as a game feature, you're ready to own it end-to-end.
You'll collaborate across marketing, product, and support to drive growth on a daily basis - and eventually help scale marketing operations across multiple products and teams.
Our Core Values
* **Innovation** - We push boundaries, embrace experimentation, and continuously strive to improve with bold ideas.
* **Speed** - We prioritize rapid iterations to stay ahead and quickly bring new features to market.
* **Ownership** - We take pride in our work, own our projects end-to-end, and foster open dialogue and collaboration.
On your day-to-day, you will...
* Own and optimize our entire growth funnel - from activation to retention.
* Build and manage lifecycle flows (email, SMS, push) to drive engagement and revenue.
* Develop and execute high-impact growth campaigns: promos, feature drops, bonus programs, and more.
* Set up A/B tests across referral flows, site copy, landing pages, and campaigns.
* Track and analyze performance data to continuously improve growth loops.
* Build dashboards and automate reporting around user behavior, churn, and conversion.
* Own and manage growth tools like Mixpanel, GA4, and Brevo (or similar platforms).
* Partner with Influencer/UGC Manager to amplify efforts across all channels.
* Own the strategy and implementation of our referral and affiliate systems - including rewards, tracking, and optimization.
* Continuously explore new channels, tactics, and opportunities to grow our product and player base.
What you'll need
* Deep understanding of gaming and/or gambling communities, trends, and culture.
* 3+ years of experience in growth roles - ideally in B2C or gaming companies.
* Proven track record of running data-informed campaigns that drive acquisition, activation, and retention.
* Strong grasp of referral mechanics, affiliate systems, and viral growth loops.
* Experience with tools like MixPanel and GA4
* Excellent written communication and project prioritization skills.
* Analytical, test-driven mindset with comfort digging into metrics and iterating fast.
* A startup mentality: bias toward action, self-sufficiency, and outcome ownership.
We're building community-driven casino platforms, designed by gamers, for gamers. Our products combine innovative game experiences with real-world rewards, including cryptocurrency and in-game item withdrawals for popular titles like Counter-Strike, Rust, and more.
Our leadership team has spent the past 7+ years building products for gamers, with multiple platforms reaching millions of users. This project is the culmination of everything we've learned, combining established communities, proven growth playbooks, and a focused team ready to bring it all to life.
What we're looking for
We're looking for a Growth Manager to lead user growth, engagement, and retention for one of the most exciting next-gen gaming casinos in the world. You'll be at the forefront of marketing experimentation, lifecycle automation, and community-driven growth, working directly with the CEO and alongside an agile content and community team.
This role is perfect for a builder - someone who thrives on ownership, iteration, and creative problem-solving. You're obsessed with lifecycle messaging, referrals, data-informed experiments, and creative/unconventional ways to drive growth. Whether it's a segmented email flow, a viral campaign, or a retention system disguised as a game feature, you're ready to own it end-to-end.
You'll collaborate across marketing, product, and support to drive growth on a daily basis - and eventually help scale marketing operations across multiple products and teams.
Our Core Values
* **Innovation** - We push boundaries, embrace experimentation, and continuously strive to improve with bold ideas.
* **Speed** - We prioritize rapid iterations to stay ahead and quickly bring new features to market.
* **Ownership** - We take pride in our work, own our projects end-to-end, and foster open dialogue and collaboration.
On your day-to-day, you will...
* Own and optimize our entire growth funnel - from activation to retention.
* Build and manage lifecycle flows (email, SMS, push) to drive engagement and revenue.
* Develop and execute high-impact growth campaigns: promos, feature drops, bonus programs, and more.
* Set up A/B tests across referral flows, site copy, landing pages, and campaigns.
* Track and analyze performance data to continuously improve growth loops.
* Build dashboards and automate reporting around user behavior, churn, and conversion.
* Own and manage growth tools like Mixpanel, GA4, and Brevo (or similar platforms).
* Partner with Influencer/UGC Manager to amplify efforts across all channels.
* Own the strategy and implementation of our referral and affiliate systems - including rewards, tracking, and optimization.
* Continuously explore new channels, tactics, and opportunities to grow our product and player base.
What you'll need
* Deep understanding of gaming and/or gambling communities, trends, and culture.
* 3+ years of experience in growth roles - ideally in B2C or gaming companies.
* Proven track record of running data-informed campaigns that drive acquisition, activation, and retention.
* Strong grasp of referral mechanics, affiliate systems, and viral growth loops.
* Experience with tools like MixPanel and GA4
* Excellent written communication and project prioritization skills.
* Analytical, test-driven mindset with comfort digging into metrics and iterating fast.
* A startup mentality: bias toward action, self-sufficiency, and outcome ownership.