Marketing Senior Associate
Apply NowCompany: RSM US
Location: Toronto, ON M4E 3Y1
Description:
We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You'll find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you and that's why there's nowhere like RSM.
Driven by a strong understanding of RSM's business, industry and LOB growth objectives, the Canada cross-LOB Marketing Senior Associate drives the execution of tactics within Canada aligned to the overall LOB marketing strategy and collaborates with the LOB/service line marketers to bring fresh, innovative ideas to expand the business. The marketer collaborates with service line marketers to understand business strategies and execute on marketing efforts that align with strategies. In addition, the marketer collaborates with peers in national LOB marketing, as well as demand generation, to ensure that Canada is well integrated into North American campaigns.
Responsibilities:
With oversight from the national LOB marketing leaders, implements the marketing strategy and plan through hyper collaboration and co-development with CMG colleagues across LOBs, and in centers of excellence to position the solutions through middle market issues and reflective of client needs:
Partners with demand generation and centers of excellence to execute multichannel digital marketing campaigns and tactics.
Informs market development teams of relevant programming that drives growth and enables opportunities to develop relationships; ensures communication of programs aligned with CMG communications strategies, throughout the CMG and LOB organizations to relevant audiences; obtains feedback from local office teams on programming, delivery and relevance to audience and adapts programs to reflect input; share results of programming.
In collaboration with marketing leader, drives performance goals and objectives for assigned areas of responsibility and leverages data analytics to measure performance, communicate results and continually improve performance. Understands and leverages data across CRM, web, and other platforms to measure and improve performance. Collaborates with CMG COEs to evolve understanding of marketing data analytics for performance.
Delivers marketing projects that span services and offerings, executes strategy, plan and delivery, and measure results against performance goals. Communicates impact and plan for continuous improvement:
Organizes conferences/events for any key national associations and strategic vendors taking place in Canada. Partners with COEs as needed, to effectively and efficiently deliver high value events. Collaborates with market development leaders as appropriate to leverage association relationships locally.
Understands industry strategies and how they intersect with LOB; participates in national industry marketing meetings to foster collaboration.
Meets regularly with the leaders of assigned service line(s).
Other:
Contributes to the development of marketing framework and budget annually, representing assigned service lines and offerings. Provides quarterly and "as needed" updates to CMG leader and business stakeholders.
Partners with CMG COEs to execute plans, achieve business objectives and deliver shared results. Continually improve performance through collaboration and communication.
Establishes and evolves competency in digital marketing, leveraging expertise of COE, as well as learning and development plans. Develops competency and understanding of digital marketing metrics and analytics, applying across plans to achieve and improve performance
Builds and grows strong understanding of assigned service line(s) though continuous learning plan, as well as ongoing learning from SMEs and practice professionals.
TAX/AUDIT ONLY: Manages flow of content from the business (beyond what is planned in the content plan)
Minimum Qualifications:
EDUCATION/CERTIFICATIONS
Bachelor's degree required
TECHNICAL/SOFT SKILLS
Strong written and verbal communication skills-required
Microsoft Office suite and Dynamics- required
Understanding of SEO and SEM-required
Excellent project management, critical thinking, and organizational skills-required
Understanding of digital marketing ecosystem -required
Basic competency in marketing data analytics- required
Ability to learn new subject areas quickly- required
Workfront- preferred
EXPERIENCE
3-5 years of leading marketing/growth efforts- required
Experience in B2B environment -required
Proven success executing marketing tactics -required
LEADERSHIP SKILLS
Thorough understanding of various marketing channels-required
Strong sense of ownership and determination to get things done-required
Highly collaborative and able to work within a team to achieve stated goals-required
Ability to initiate crucial conversations and with support influence decisions-required
Proven experience working in a complex, matrixed environment- required
Strong attention to detail and experience working in a virtual environment -required
At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life's demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmcanada.com/careers/life-at-rsm/rewards-and-benefits.html.
RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Canadian uniformed service; Canadian Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at careers@rsmus.com.
At RSM, an employee's pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.
Compensation Range: $73,000 - $106,000
Driven by a strong understanding of RSM's business, industry and LOB growth objectives, the Canada cross-LOB Marketing Senior Associate drives the execution of tactics within Canada aligned to the overall LOB marketing strategy and collaborates with the LOB/service line marketers to bring fresh, innovative ideas to expand the business. The marketer collaborates with service line marketers to understand business strategies and execute on marketing efforts that align with strategies. In addition, the marketer collaborates with peers in national LOB marketing, as well as demand generation, to ensure that Canada is well integrated into North American campaigns.
Responsibilities:
With oversight from the national LOB marketing leaders, implements the marketing strategy and plan through hyper collaboration and co-development with CMG colleagues across LOBs, and in centers of excellence to position the solutions through middle market issues and reflective of client needs:
Partners with demand generation and centers of excellence to execute multichannel digital marketing campaigns and tactics.
Informs market development teams of relevant programming that drives growth and enables opportunities to develop relationships; ensures communication of programs aligned with CMG communications strategies, throughout the CMG and LOB organizations to relevant audiences; obtains feedback from local office teams on programming, delivery and relevance to audience and adapts programs to reflect input; share results of programming.
In collaboration with marketing leader, drives performance goals and objectives for assigned areas of responsibility and leverages data analytics to measure performance, communicate results and continually improve performance. Understands and leverages data across CRM, web, and other platforms to measure and improve performance. Collaborates with CMG COEs to evolve understanding of marketing data analytics for performance.
Delivers marketing projects that span services and offerings, executes strategy, plan and delivery, and measure results against performance goals. Communicates impact and plan for continuous improvement:
Organizes conferences/events for any key national associations and strategic vendors taking place in Canada. Partners with COEs as needed, to effectively and efficiently deliver high value events. Collaborates with market development leaders as appropriate to leverage association relationships locally.
Understands industry strategies and how they intersect with LOB; participates in national industry marketing meetings to foster collaboration.
Meets regularly with the leaders of assigned service line(s).
Other:
Contributes to the development of marketing framework and budget annually, representing assigned service lines and offerings. Provides quarterly and "as needed" updates to CMG leader and business stakeholders.
Partners with CMG COEs to execute plans, achieve business objectives and deliver shared results. Continually improve performance through collaboration and communication.
Establishes and evolves competency in digital marketing, leveraging expertise of COE, as well as learning and development plans. Develops competency and understanding of digital marketing metrics and analytics, applying across plans to achieve and improve performance
Builds and grows strong understanding of assigned service line(s) though continuous learning plan, as well as ongoing learning from SMEs and practice professionals.
TAX/AUDIT ONLY: Manages flow of content from the business (beyond what is planned in the content plan)
Minimum Qualifications:
EDUCATION/CERTIFICATIONS
Bachelor's degree required
TECHNICAL/SOFT SKILLS
Strong written and verbal communication skills-required
Microsoft Office suite and Dynamics- required
Understanding of SEO and SEM-required
Excellent project management, critical thinking, and organizational skills-required
Understanding of digital marketing ecosystem -required
Basic competency in marketing data analytics- required
Ability to learn new subject areas quickly- required
Workfront- preferred
EXPERIENCE
3-5 years of leading marketing/growth efforts- required
Experience in B2B environment -required
Proven success executing marketing tactics -required
LEADERSHIP SKILLS
Thorough understanding of various marketing channels-required
Strong sense of ownership and determination to get things done-required
Highly collaborative and able to work within a team to achieve stated goals-required
Ability to initiate crucial conversations and with support influence decisions-required
Proven experience working in a complex, matrixed environment- required
Strong attention to detail and experience working in a virtual environment -required
At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life's demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmcanada.com/careers/life-at-rsm/rewards-and-benefits.html.
RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Canadian uniformed service; Canadian Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at careers@rsmus.com.
At RSM, an employee's pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.
Compensation Range: $73,000 - $106,000