Senior Manager, Loyalty & Rewards
Apply NowCompany: Royal Bank of Canada
Location: Toronto, ON M4E 3Y1
Description:
Job Summary
Job Description
What is the opportunity?
Avion Rewards is an award-winning, internationally recognized loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. Our program is strengthened by RBC's partnership ecosystem, which includes leading brands (many with their own proprietary loyalty programs), providing Avion members with greater flexibility with countless ways to earn and redeem, and creating unique opportunities for strategic partners to extend their reach and the value they provide to Canadians. The Avion Rewards loyalty program is one of the largest programs in Canada and a key strategic pillar RBC's Personal and Commercial Banking. Avion rewards is transforming the way we engage clients and re-envisioned digitally enabled experience.
As the Senior Manager, Loyalty and Rewards, you play a key role in the Go-To-Market (GTM) team accountable for end to end Go-To-Market activities for Avion Rewards and driving success of our innovative Loyalty offerings to achieve a bold future ambition for Avion Rewards. The role will lead & champion significant change leadership across the platform for Consumer and Merchant Rewards product initiatives in concert with Marketing, Advice Centre, Enablement, Digital and Technology teams, including national product launches of new loyalty offerings distributed across all channels.
What will you do?
What do you need to succeed?
Must have:
Nice to have:
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Job Skills
Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented, Waterfall Model
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-04-15
Application Deadline:
2025-04-29
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
Job Description
What is the opportunity?
Avion Rewards is an award-winning, internationally recognized loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. Our program is strengthened by RBC's partnership ecosystem, which includes leading brands (many with their own proprietary loyalty programs), providing Avion members with greater flexibility with countless ways to earn and redeem, and creating unique opportunities for strategic partners to extend their reach and the value they provide to Canadians. The Avion Rewards loyalty program is one of the largest programs in Canada and a key strategic pillar RBC's Personal and Commercial Banking. Avion rewards is transforming the way we engage clients and re-envisioned digitally enabled experience.
As the Senior Manager, Loyalty and Rewards, you play a key role in the Go-To-Market (GTM) team accountable for end to end Go-To-Market activities for Avion Rewards and driving success of our innovative Loyalty offerings to achieve a bold future ambition for Avion Rewards. The role will lead & champion significant change leadership across the platform for Consumer and Merchant Rewards product initiatives in concert with Marketing, Advice Centre, Enablement, Digital and Technology teams, including national product launches of new loyalty offerings distributed across all channels.
What will you do?
- Supports the integration and transformation of key Loyalty assets delivering an end-to-end consumer, advisor and merchant experience through integrated Go-To-Market execution across key areas (may include digital, operations, technology, change management, legal, marketing, product) to achieve key business goals/outcomes.
- Ensures employees and clients are empowered and enabled to adopt and migrate to our new and innovative loyalty offerings; integrating the voice of the advisor in all stages of design, development, testing and implementation of any new capability
- Leads Go to Market workstreams and initiatives working in conjunction with product owners, distribution, ventures, technology and external partners that will enable the activation of our market ambition.
- Understands and evaluates current-state taking into consideration distribution objectives, salesforce strategies, and client preferences in order to create alignment with our loyalty value propositions - helps prioritize go to market strategies for greatest value and benefit.
- Activate and launch new loyalty program offerings through all channels, championing digital adoption as well as market presence through Regional Enablement.
- Responsible for the development of tactics that will support increased volumes and profitable growth.
What do you need to succeed?
Must have:
- Experience leading a cross-functional team, distilling complex challenges into clear, structured problem statements, and driving alignment and execution across stakeholders (e.g. sales, enablement, advice centre, operations, risk, legal, etc.) to deliver impactful outcomes.
- Experience partnering with cross-platform groups in an agile and continuous delivery environment (e.g., technology, operations, sales, legal, risk etc.)
- Ability to translate complex ideas into impactful work streams and outcomes
- Strong communication/negotiation skills with proven ability to influence behaviour of key stakeholders across the organization
- Proven track record of execution excellence and ability to deliver through others and across matrixed organizations
- Ability to excite stakeholders and build momentum around a compelling strategy/vision
- Knowledge of loyalty programs
- 3-5 years of experience working in Banking and/or the loyalty industry
Nice to have:
- Ability to conceptualize changes in market conditions and leverage innovative thinking to capitalize on strategic opportunities
- Excited about trying new solutions outside standard approach and is energized by ideas from others in the team
- Embraces a culture of trust and transparency and willing to challenge status quo and raise impediments
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented, Waterfall Model
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-04-15
Application Deadline:
2025-04-29
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.