Altra: GTM Senior Coordinator, Wholesale

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Company: VF Corporation

Location: Denver, CO 80219

Description:

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we're all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com.

What will you do?

A day in the life of a GTM Senior Coordinator, Wholesale at Altra looks a little like this.

The GTM Senior Coordinator, Wholesale will be supporting Altra's Go-To-Market Team by creating and executing marketing plans for key retail accounts for outdoor, run, and specialty channels in the US market. You'll be a critical partner to the sales and field marketing teams as they sell in each season, and drive sell through in the marketplace, working closely with the rest of the GTM Team and reporting to the GTM Director. The GTM team is critical to our sell-in and sell-through at retail and creates compelling selling materials, retail tools, sales meeting presentations, and channel and account specific plans.

Let's break down that day-in-the-life a bit more.

  • Working closely with the Manager of GTM and Wholesale Sales team, support the execution of COOP marketing plans.
  • Support the Manager of GTM by interfacing smaller retail accounts and the sales team to deliver on marketing requests.
  • Support the development and lead execution of the retail tool kit of assets supporting all retailers in US market.
  • Support ideation, coordination and execution of product launch events and key marketing moments.
  • Concept and deliver retailer sales incentive programs and monitor sell-through metrics.
  • Manage training tool development including Myagi training video development and deployment, creating specific channels and content to support channel needs.
  • Liaison between field marketing team and Creative Team - manage, prioritize, and execute incoming requests.
  • Manage all billing and PO activities for retail marketing team, including Annual COOP plans for Wholesale Channel accounts.
  • Travel to Retailer meetings, staff training and events, as required.


What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-4 years of experience, and professional achievements.

The foundation skills you will need in this position are:

  • 3-4 years of relevant experience in the running or outdoor industry.
  • 3+ years of experience in a sales or marketing related role.
  • Project management skills to juggle multiple priorities, timelines, deliverables, and unexpected requests.
  • Ability to translate both brand guidelines and retailer needs to create the right creative message and retail tool to grow our brand in the retail environment.
  • Strategic understanding with ability to execute the tactics that support that vision.
  • Ability to work both independently and as part of a team.
  • Cross-functional relationship building skills.
  • Location requirement: this is a hybrid position with a minimum of 3 days in the office at our Denver, Colorado HQ.


There are also a few skills that are not required but preferred.

  • BA or BS degree in Business, Marketing or related field.
  • Presentation skills and public speaking experience.


What do we offer you?

At Altra, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Altra's benefits package, follow this MyVFBenefits.com and click "Looking to Join VF".

To learn more about Altra's Diversity and Inclusion efforts, go to www.altrarunning.com.

Now WE have a question for YOU.

Are you in?

Hiring Range:
$73,440.00 USD - $91,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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