Digital Marketing Sr Manager (Temporary)

Job Description

Job Summary:

The Digital Marketing Senior Manager manages and executes digital strategies through our web channel. Job functions include managing the design, development, and content of external websites for BDO USA. As a leader on the Web Team, this role is responsible for defining team goals and processes, aligning our web strategy to firm goals, and managing a team of web editors.

In this role, the Digital Marketing Senior Manager also works closely with the industry, business lines, and brand marketing leadership, along with BDO professionals and firm leaders, to develop and execute the digital elements of marketing strategies, acting as a key liaison with our Information Technology (IT) department and other stakeholders.

Job Duties:

General

• Serves as a strategic internal resource to marketing professionals, industry groups, and business lines with regard to integration of digital marketing programs and web strategy
• Works with national marketing leaders and IT department to develop and implement marketing strategies and programs across our website to create and maximize a seamless experience for end users
• Works with external agencies in driving our search engine optimization (SEO) strategy
• Defines, creates, tailors, and leverages content across our website
• Supports management of content management system (CMS) to execute online strategies, serves as key member of CMS project team
• Champions the BDO brand to ensure online marketing and communications reflect the firm's messages, positioning, and visual identity
• Develops online standards and processes in alignment with global standards
• Other duties as required

Website

• Manages the design, development, and content maintenance of external web site(s) including BDO.com, BDOCap.com, alumni.bdo.com, and others as defined
• Leads the creation of digital marketing strategies for BDO USA as defined
• Proactively manages updates to web site(s) including content updates, events, and imagery
• Creates content for the web site(s) that is on brand, on message, appropriate for the web, and impactful
• Prioritizes and manages workflow between marketing and IT web site changes and enhancements
• Leverages existing and future CMS capabilities
• Recommends improvements to web site design (desktop and responsive), functionality and content to best leverage available technologies and marketing automation programs as defined
• Considers needs of different end users (clients, prospects, referrals, media, prospective employees, etc.)
• Supports further integration of web sites for event and subscription management with customer relationship management (CRM) and marketing automation programs as defined
• Employs Search Engine Optimization (SEO) best practices in content and web design
• Supports regular web analytics reporting
• Other duties as required

Supervisory Responsibilities:

• Monitors and provides performance feedback to Digital Marketing professionals throughout the performance year
• Ensures Digital Marketing professionals are effectively trained on systems and processes
• Prepares and conducts annual performance reviews for Digital Marketing professionals
• Assists Digital Marketing professionals with prioritization of workload, communications, etc. and delegates work assignments, as appropriate

Qualifications, Knowledge, Skills, and Abilities:

Education:

• Bachelor's degree in Marketing, Communications, English, Journalism, or Business Administration, required

Experience:

• Seven (7) or more years of marketing or communications experience, required
• Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
• Experience with all phases of web site planning, design, and development including best practices for web site design and programming, required

Software:

• Proficient in the use of Microsoft Office Suite, required
• Experience with CMS software and solutions (i.e. Kentico) and Google Analytics, required

Other Knowledge, Skills & Abilities:

• Knowledge and experience with the strategy, development, implementation and ongoing management of online marketing campaigns and programs
• Excellent project management skills and organizational skills
• Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results
• Excellent verbal and written communication and presentation skills with specific experience writing for online media
• Knowledge and experience with website best practices and CMS management
• Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
• Knowledge of production processes Internet and web-based materials
• Knowledge and experience with online metrics, analytics, tools, and SEO
• Ability to understand and communicate BDO business, marketplace, and value proposition
• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.

National Range: $90,000 - $120,000
Maryland Range: $90,000 - $120,000
NYC/Long Island/Westchester Range: $90,000 - $120,000

About Us

Join us at BDO, where you will find more than a career, you'll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.

At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.

BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm's success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm's success, with no employee contributions.

We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:

• Welcoming diverse perspectives and understanding the experience of our professionals and clients
• Empowering team members to explore their full potential
• Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
• Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
• Focus on resilience and sustainability to positively impact our people, clients, and communities
• BDO Total Rewards that encompass so much more than traditional "benefits." Click here to find out more!

*Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability/vets

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