VP, Marketing

Xpansiv, a trailblazer in the energy and environmental commodities market, operates the integrated, open, and neutral market platform designed to accelerate the global energy transition. Xpansiv provides thousands of market participants and intermediaries with access to the widest possible range of energy transition markets, through its suite of solutions, including the world's largest environmental commodities trading platform, where billions of assets cross per year. Xpansiv's end-to-end technology platform services the entire life cycle of environmental commodities, connecting diverse markets and market participants across the world and enabling stakeholders to deliver transparent and trusted environmental claims to address the growing demand for energy transition. Leveraging its extensive industry knowledge and proven technology portfolio, Xpansiv assists companies seeking to identify and mitigate risk, streamline the management of their environmental assets, and comply with regulations, caps and commitments.

Position Summary

We are seeking a highly motivated and dynamic leader to run the marketing function at Xpansiv.This is a unique opportunity to spearheadthe positioning and growth of industry-definingproducts. The ideal candidate will have a strong background in product and performance marketing, and team leadership. As the marketing lead, you will shape the development of a rapidly evolving market bytranslating customer requirements into cohesive campaignsand implementing innovative marketing strategies that will help define the energy transition.

In this role, you'll report to the company's Chief Operating Officer and collaborate closely with SaaS leaders and senior stakeholders across our platform who are driving sales, product management, customer success, and client services, ensuring alignment of business objectiveswithsales and marketing strategies.This is a growth-centric role: Xpansivis rapidly scaling and requires a marketing organization and systems that can both drive and support that scale.

You'll play a critical part in maximizing revenue potential, exceeding targets, and driving growth. If you have experienceleading a multi-disciplinary marketing team, aligning marketing strategies to customer needs, driving operational efficiency, improving scalability, ensuring data-driven decision-making, and optimizing impact, we want to hear from you.

Team Leadership & Management

• Lead, mentor, and develop team members to ensure strong performance and professional growth
• Foster a collaborative, high-performance culture and motivational environment that supports the company's goals and exceeds all targeted business objectives
• Identify opportunities for process improvement and automation in marketing to streamline workflows and enhance the efficiency of marketing functions
• Drive clear roles and responsibilities including accountability frameworks and metrics to drive results
• Prepare and own the marketing budget to ensure cost-efficient growth and allocate resources effectively to maximize ROI

Performance Marketing

• Working across all channels, leverage data-driven insights to optimize campaigns to drive revenue and retention, consistently generating and testing new strategies
• Build repeatable marketing-to-sales and marketing-to-success handoff processes to improve lead quality and conversion rates
• Establish metrics for acquisition and retention, analyze and assess performance data to optimize the marketing mix across audiences, channels, and marketplaces (including optimizing lead attribution, target lists, messaging, and positioning and aligning campaigns with the target account lists and optimize cost per lead/opportunity)
• Manage advertising budget and deliver new user growth expectations while maintaining CAC goals, funnel optimization, and forecasting
• Analyze marketing data and KPIs to measure performance, identify trends, and optimize campaigns for maximum ROI
• Leverage data analytics, AI, and marketing automation tools to optimize content creation, workflows, SEO and reporting

Product Marketing

• Understand customer needs and personas across our range of products; streamline positioning and messaging to ensure consistency and impact
• Collaborate with stakeholders to develop go-to-market strategies for new products and features, including product positioning, messaging, and launch plans
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
• Work closely with sales to equip them with the tools needed to excel in customer conversations
• Conduct competitive analysis to identify market opportunities and inform product development
• Work with business line leads to optimize the customer journey, using customer profiles, personas and use cases

Brand marketing

• Oversee Brand, PR and Events marketing team
• Maintain brand standards , ensuring consistency across all channels and touch points
• Build and maintain relationships with key stakeholders, including clients, partners and key industry members
• Lead the development of integrated marketing and communication strategies, external and internal, that shapes messaging to target audiences
• Develop and execute PR strategies to enhance the company's public image and reputation.
• Manage media relations across leading news outlets and trade publications, including drafting press releases, coordinating interviews, and responding to media inquiries.
• Organize and oversee events, including product launches, conferences, and community outreach initiatives.
• Monitor and analyze PR metrics to assess the effectiveness of campaigns and make data-driven adjustments.

What you'll bring:

• Experience: 15+ years in marketing with a proven track record of accomplishment and driving growth and operational efficiency in a high-growth SaaS environment
• Leadership: Proven ability to influence across an organization to lead and develop high-performing teams
• Hands On: Someone who doesn't hesitate to roll-up their sleeves and get in the details and - ideally with experience working for both large and small companies
• Curiosity: A desire to engage internally and externally to understand customer needs and translate those into creative and effective campaigns
• Analytical Skills: Strong ability to translate data into actionable insights
• Technical Proficiency:Proficiency in digital marketing tools, including marketing automation and revenue technologies, preferably Salesforce
• Communication: Excellent verbal and written communication skills, with the ability to influence and collaborate with senior leadership and cross-functional teams
• Problem-Solving: Strong focus on continuous improvement and innovation
• Customer Focus: Deep understanding of customer needs and alignment with operations
• Bachelor's degree in marketing, business, or other relevant degree preferred
• A passion for accelerating sustainability and delivering a world worthy of future generations: experience in the energy transition markets a plus, but not required

What can you expect throughout the interview process:

Step 1- Shortlisting of resume & Recruiter screening

Step 2- "Get to know you" interview with the hiring manager

Step 3- Interview with the senior leaders

Step 4- Meeting with the Marketing team

Base Salary

Compensation for this role will vary among specific regions due to geographic differentials in the labor market, actual pay will be determined considering factors such as relevant skills and experience, knowledge, education and training. However, compensation in NY is expected to be as follows:

$240,000 -$260,000

Here at Xpansiv, we cultivate diversity, celebrate individuality, and believe unique perspectives are key to our collective success in building trust and transparency in global efforts toward net-zero future. Xpansiv is committed to equal employment opportunity regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law.

Note to Recruiters: Xpansiv does not accept unsolicited resumes or referrals from placement agencies, staffing vendors or other external parties seeking recruiting fees without a signed formal agreement.