Visitor Engagement Manager

Salary: $73,270.00 - $109,902.00 Annually
Location : College Station, TX
Job Type: Full Time
Job Number: 144004
Department: Economic Development
Opening Date: 04/14/2025
Closing Date: 5/26/2025 11:59 PM Central
Hiring Range: $73,270.00-$84,260.50

Description
Under general supervision of the Assistant Director - Tourism, the Visitor Engagement Manager leads the operations of the city's visitor and event center, ensuring exceptional visitor experiences and managing a team dedicated to planning and executing city events. This position also focuses on bringing in and assisting with other programs and events in the city, as well as developing new programs and events to bolster visitor attraction and community engagement.
Principal Duties

Responsible for overseeing the planning, organization, and successful execution of city events, ensuring budgetary and engagement goals are met.

Develop, innovate, and implement strategies, programs and events to enhance visitor satisfaction, attract visitors, and improve community engagement. Address and resolve visitor inquiries and feedback.

Build and maintain relationships with local businesses, community groups, and stakeholders to boost event participation and visitor engagement.

Actively seek opportunities to bring in and assist with other city programs and events, enhancing the overall offering and community involvement.

Develop and manage the visitor and event center budget, ensuring financial efficiency and adherence to allocated funds.

Oversee, train, motivate and evaluate assigned staff responsible for city events and visitor interactions; work with employees to correct deficiencies; identify and resolve employee concerns and/or problems; direct work; complete employee performance evaluations; provide professional development opportunities; and make hiring, terminating and disciplinary recommendations.

Collaborate with the marketing team to promote events and activities through various channels, including social media, email newsletters, and local media.

Oversee the operations of the visitor and event center, and ensure it is well-maintained, welcoming, and functional for all visitors.

Collect and analyze visitor data to identify trends, measure event success, and inform future engagement strategies.

Perform other duties as assigned.

Qualifications
Required:

Bachelor's degree in hospitality management, event planning, marketing, or a related field and three (3) years of relevant experience in event planning, venue management, tourism, or a related field; or an equivalent combination of education and experience
Valid Texas Driver's License
Proven track record in managing events, marketing, and visitor engagement
Strong leadership and team management abilities
Excellent communication and interpersonal skills
Ability to multitask and manage multiple priorities in a fast-paced environment
Proficient in budget management and financial planning
Creative mindset and a passion for enhancing visitor experiences
Ability to lift 20 pounds and stand for extended periods of time
Preferred: Five (5) years of relevant experience, including at least two years in a leadership role
We offer a comprehensive benefits package to include; Medical, Dental, Vision, Prescription Drug Coverage, Paid Holidays, Paid Vacation, Paid Sick Leave, Paid Parental Leave, TMRS-Retirement (2:1 matching), Deferred Compensation, Term Life AD&D, Dependent Life, Flex Benefits, an Employee Health Clinic & Educational Assistance. .
01

Do you have a Bachelor's Degree in Business Administration or a related field AND at least five (5) years related experience?

• Yes
• No

02

Are you available to participate, as needed, in working evenings and weekends for special events?

• Yes
• No

03

Please provide any additional information that describes your knowledge & skills as it relates to this position.
04

How does this position align with your personal career goals and career progression?
Required Question