Director, Audience Strategy

Business Overview

If you are looking for a people-first organization that can offer you the career you crave, UM is your home. We are the destination of choice for the world's best talent, where every individual is empowered to unleash their limitless potential and do the best work of their careers.

We are always searching for passionate team members who love media and live and breathe our core values of Curiosity, Courage, and Community. We seek out those who aren't afraid to ask the tough questions, are excited to explore the nuances, and are hungry for personal growth and continuous learning. People who thrive at UM are collaborators by nature who pursue diverse perspectives because they understand that true innovation is driven by inclusivity. As a people-first agency, we provide the information, tools and technology, career development, and empowerment our people need to realize their potential and achieve their career ambitions.

A global media network within the IPG Mediabrands family, UM operates in over 100 countries, with 3,000+ people innovating on a roster of powerful brands and our client campaigns have been recognized by the industry's most competitive global showcases like Cannes Lions, Festival of Media Global, and WARC.

As a result of our people-first commitment, UM has been celebrated as a FORTUNE Best Workplace in Advertising & Marketing in the US, a Campaign Best Place to Work in EMEA, a Campaign Asia Diverse & Inclusive Workplace in APAC, a top 3 agency in LATAM by The Effies, and ranked the number one agency in both Canada and MENAT by RECMA.
Position Summary

We are seeking a passionate and results-driven Director, Audience Strategy on the OneVue Performance, Media and Measurement (PMM) team to lead the implementation and execution of a comprehensive audience strategy across National and Retail Media for a suite of brands within the Kenvue Portfolio. This role will be instrumental in driving the team's success by fostering collaboration, streamlining workflows, and iterating on and developing innovative audience solutions.
Responsibilities

• Lead the development and execution of a comprehensive audience strategy across National and Retail Media for Kenvue's Self Care brands, providing strategic direction and mentorship to a team of managers and senior associates in implementing key audience functions and tactics.
• Serve as the team lead for Retail Media audience planning. Foster strong relationships with key retail partners to develop a deep understanding of retail media operations and capabilities to streamline workflows and processes across the PMM team
• Develop a strategy for managing audience segmentation across national and retail campaigns running concurrently, collaborating with Programmatic, Retail Media, and Audience Client teams to ensure a consistent and effective approach.
• Represent the audience team in retail JBP negotiations, advocating for the inclusion of audience capabilities that deliver strategic value and drive impactful results.
• Identify and evaluate emerging audience trends and technologies, including alternative targeting solutions, clean room opportunities, and partner capabilities. Synthesize these opportunities with client leads and provide recommendations on whether to test and implement.
• Develop and implement best practices for audience planning and execution -- ensuring the team adheres to consistent standards and processes.
• Lead the design, execution, and reporting of Audience-first Enterprise Learning Agenda (ELA) test-and-learn initiatives, working closely with clients to define test objectives. Delegate responsibilities with cross-functional teams to execute test plans, and develop clear and actionable reports that communicate findings and recommendations.
• Present findings and recommendations to senior leadership -- communicating the team's progress, insights, and recommendations in a clear and concise manner.
• Provide proactive contribution to clients' business growth by identifying new business opportunities; develops long-term solutions for clients including custom data management solutions and data solutions

Required Skills & Experience

• 6-10 years of experience in a media-related role, with an emphasis on audience strategy and planning, ideally across national and/or retail media channels.
• Prior experience working in Programmatic a must, with a strong familiarity with DSPs such as Trade Desk and/or DV360.

Desired Skills & Experience

• Audience Strategy & Planning: A deep understanding of audience strategy development, segmentation, targeting, and measurement across both national and retail media channels.
• Data-Driven Decision Making: A strong analytical mindset with the ability to leverage data to inform strategic decisions and optimize campaign performance.
• Emerging Technologies: Awareness of emerging audience targeting technologies, including alternative targeting solutions, clean rooms, and data partnerships.
• Problem Solving: Identify and solve problems effectively, finding creative solutions to challenges.
• Leadership & Mentorship: Proven ability to lead and mentor a team, providing guidance, coaching, and support to foster individual growth.
• Presentation & Storytelling:Experience in presenting complex information clearly and concisely to senior leadership, effectively communicating insights and recommendations.

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range

$150,000-$150,000 USD