Senior Sponsorships Specialist

Overview:

This individual actively manages and holds responsibility for the execution and evaluation of various elements of M&T Bank's premier sponsorship portfolio, including, but not limited to the Buffalo Bills.

Individual contributor within the Brand Marketing team, this person has subject matter expertise pertaining to partnership and sponsorship marketing. Responsible for conceptualizing, development, execution and evaluation of sponsorship marketing programs related to a market segment or business. Sphere of influence is primarily within department as well as with internal lines of businesses.

Primary Responsibilities:

• Responsible for managing the activation of M&T Bank's premier sponsorship portfolio including the Buffalo Bills, as well as regional sponsorships.
• Execute Sponsorship Strategy: Identify, negotiate, and manage additional sponsorship opportunities that align with the institution's brand and business objectives, ensuring maximum ROI and brand visibility.
• Stakeholder Collaboration: Work closely with marketing, business development, and external partners to integrate sponsorship initiatives into broader marketing campaigns and community engagement efforts.
• Performance Analysis and Reporting: Track and evaluate the success of sponsorship programs using KPIs, providing regular reports and recommendations to optimize future opportunities.
• Understands needs mission, vision and strategic direction of the enterprise.
• Develops strong relationships primarily across the department and with key partners across the division, when necessary.
• Acts as a subject matter expert for domain. Able to influence, create alignment, and inspire action across colleagues.
• Keeps apprised of relevant best practices with no supervision from others. May help shape department, architecture and/or framework.
• Able to translate requirements into appropriate tasks/assignments. Provides realistic delivery timelines.
• Communicates clearly with team members as well as stakeholders across the enterprise.
• Supports the implementation of procedures, practices, and routines within area.
• May represent M&T in external events for sponsorship events and networking activities that benefit the company.
• Able to complete assigned work with no assistance from others.
• Proactively and effectively leverages other team members to complete assignments.
• Complete other related duties as assigned.

Education and Experience Required:

• Bachelor's Degree 3 years of relevant experience (Or in Lieu of a degree, a combination of 5 years of higher education and relevant experience)
• Experience in dealing with escalated issues and resolving unique and significantly complex problems.
• Has demonstrated strong working relationships with internal and external partners.
• Ability to research, evaluate and recommend changes to initiative or project.
• Flexibility to work evenings / weekends.
• Self-starter - can succeed without the need for constant oversight.
• Inquisitive - must probe internal and external partners to uncover new opportunities and improve existing programming.

Education and Experience Preferred:

5 years of experience of activating and executing sponsorships and partnerships

Agency background

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $71,985.72 - $119,976.20 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.

Location
Buffalo, New York, United States of America