Product Marketing Manager
Apply NowCompany: Rhapsody
Location: Boston, MA 02115
Description:
About Rhapsody:
Healthcare is innovating and you can be a part of it. Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this - to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is what we do at Rhapsody. By providing data exchange and data quality solutions that enable information - such as patient visit details, lab results, and billing balances- to move seamlessly from one system to another. Whether building an application or using one, every piece of the health ecosystem needs Rhapsody as a foundation.
Most people will not ever see our products (that's how infrastructure works) and services during a medical visit. Our solutions run behind the scenes, and you can think of them as the central nervous system helping to move data to accelerate innovation and improve outcomes. If using your knowledge to help solve this important problem sounds rewarding, apply today at rhapsody.health.
What we have to offer you:
Position Summary:
As a Product Marketing Manager, you'll be a strategic, cross-functional partner responsible for bringing Rhapsody products to market and driving their growth. You'll work closely with Product, Sales, Customer Success, and Marketing to position our offerings, equip the field with compelling collateral, and ensure we win in the market.
This role is ideal for a results-oriented marketer who communicates with clarity, thrives in a dynamic fast-paced environment, and balances analytical thinking with creative storytelling.
What You'll Do:
Messaging, Positioning, & Marketing Strategy
Market Insights, Go-to-Market Strategy, & Product Launch
Sales Enablement
What You Need:
Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Healthcare is innovating and you can be a part of it. Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this - to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is what we do at Rhapsody. By providing data exchange and data quality solutions that enable information - such as patient visit details, lab results, and billing balances- to move seamlessly from one system to another. Whether building an application or using one, every piece of the health ecosystem needs Rhapsody as a foundation.
Most people will not ever see our products (that's how infrastructure works) and services during a medical visit. Our solutions run behind the scenes, and you can think of them as the central nervous system helping to move data to accelerate innovation and improve outcomes. If using your knowledge to help solve this important problem sounds rewarding, apply today at rhapsody.health.
What we have to offer you:
- Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
- 401k with a generous company match
- Unlimited PTO, sick time & volunteer days
- An innovative, inclusive, and fun work environment
- Continuous learning and development opportunities
Position Summary:
As a Product Marketing Manager, you'll be a strategic, cross-functional partner responsible for bringing Rhapsody products to market and driving their growth. You'll work closely with Product, Sales, Customer Success, and Marketing to position our offerings, equip the field with compelling collateral, and ensure we win in the market.
This role is ideal for a results-oriented marketer who communicates with clarity, thrives in a dynamic fast-paced environment, and balances analytical thinking with creative storytelling.
What You'll Do:
Messaging, Positioning, & Marketing Strategy
- Develop differentiated messaging frameworks that clearly articulate product value across segments and audiences
- Refine buyer personas, ideal customer profile, and customer segmentation
- Partner with Demand to create and implement marketing strategies that effectively communicate benefits of Rhapsody solutions to our target audiences
- Create key content to support campaigns and external positioning, including blog posts, case studies and more
Market Insights, Go-to-Market Strategy, & Product Launch
- Conduct market, competitive, and customer research to understand industry trends, competition, and customer needs to inform go-to-market strategies
- Support measurement and analysis of GTM KPIs to identify data-driven strategies to improve pipeline development and win rate
- Partner with Product and Commercial teams to support new product launches
Sales Enablement
- Translate complex product capabilities & market themes into clear, value-driven narratives
- Create sales enablement materials (e.g., pitch decks, battlecards, one-pagers, FAQs & objection handling)
- Parter with Sales Enablement team to deliver tools and training to empower Sales and Customer Success teams
What You Need:
- At least 3+ years of experience in B2B SaaS in product marketing, product management, other cross-functional and strategic roles, or consulting. Healthcare experience is a plus.
- Excellent communication and collaboration skills - skilled in presentation development that connects concepts in a way that helps audiences "get it."
- Strong business acumen, paired with a data-driven and analytical approach. Comfort with both quantitative and qualitative analysis.
- Curious and critical thinker with the ability to develop innovative marketing strategies
- Ability to partner cross-functionally with a range of internal stakeholders, and lead via influence
- A strong desire and willingness to learn; a roll up your sleeves attitude toward tackling novel problems
- Able to drive projects from start-to-finish, manage multiple competing deadlines, prioritize effectively, communicate proactively, and hold him/herself accountable.
- A passion for improving healthcare outcomes
Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.