Marketing Specialist, Pharmacy Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the Marketing Specialist, Pharmacy Marketing you will focus on engaging patients, pharmacists and corporate partners of the Retail Pharmacy channel to provide access, onboarding and ongoing support to patients living with Diabetes.

What You'll Work On

• Lead strategy and execution of excellent brand presence at x5 Pharmacy and Retail Trade shows a year.
• Manage the Trade Team budget to ensure minimum variation vs plan.
• Lead patient facing tactics (SMS refill reminders, bag tags) through pharmacy to drive retention or new starts.
• Represent the needs of the Retail Pharmacy Marketing team in product launches/updates core teams.
• Shape key tactics and collateral to communicate new product launches and product updates through the Retail Pharmacy channel.
• Define the strategy and execution of educational content for pharmacy platforms.
• Support National Account Managers define tactics to drive new starts and recommendation through wholesalers and regional retailers.
• Manage MLR approval and maintenance of all owned assets.
• Lead relationship with partner vendors and creative agencies: shape scope, ensure timely delivery to high standards and accurate billing.
• Shape in partnership with the Global Market Insights team the Pharmacist annual tracker and tailored pieces of research to answer key business questions.

Required Qualifications

• Bachelors Degree required.
• Three years previous marketing experience, specifically pharmacy marketing
• Strong presentation and communication skills.
• Critical thinking and analysis of market conditions and opportunities.

Preferred Qualifications

• MBA
• Retail experience a strong plus.
• Strong analytical skills able to draw conclusions from data, management information and trends.
• Ability to learn a new subject quickly.
• Sound time management skills, highly organized, and committed to achieving goals.
• Able to work under pressure and tight deadlines.
• Proven ability to build effective relationships and excel in highly collaborative environments.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is
$98,000.00 - $196,000.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
ADC Diabetes Care

LOCATION:
United States > Alameda : Plaza 6 Building

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 20 % of the Time

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf