Senior Director, Experiential Marketing
Apply NowCompany: Elavon, Inc.
Location: Atlanta, GA 30349
Description:
At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often-that's what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at-all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals-no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we're building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
The Senior Director, Experiential Marketing plays a critical role within the Merchant Payment Services Corporate Marketing & Events team.
Bridging the MarCom, Brand & Event functions of the CM&E team, this role will be tasked with leveraging traditional Marketing experience with knowledge of current event/experiential trends, as well as close collaboration with the MPS Brand Lead, to expand and elevate the efficiency, impact and strategy that goes into our owned and third-party event programs.
Through evolution of our in-person activations, messaging and implementation of documented processes/templates, the Senior Director, Experiential Marketing will champion overall consistency, innovation, cost efficiencies and continued executional excellence across our robust event portfolios.
This role will also be tasked with collaborating closely with our Public Affairs & Communication teams, and Product & Channel Marketing to identify, pursue and expand our thought leadership and content initiatives throughout our event programs, and to support the development of an annual event plan for our CBB Merchant business, in close collaboration with Business Development leads and other Marketing Leaders, to drive SMB merchant growth.
This role is critical to elevating our overall experiential program impact and to establishing consistent tracking and reporting of key event/brand metrics.
The successful candidate will be forward-thinking and extremely collaborative, fostering relationships across MPS, the broader bank and event/marketing functions in other lines of business.
Key Responsibilities:
Basic Qualifications
Preferred Skills/Experience
Location
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,605.00 - $131,300.00 - $144,430.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals-no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we're building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
The Senior Director, Experiential Marketing plays a critical role within the Merchant Payment Services Corporate Marketing & Events team.
Bridging the MarCom, Brand & Event functions of the CM&E team, this role will be tasked with leveraging traditional Marketing experience with knowledge of current event/experiential trends, as well as close collaboration with the MPS Brand Lead, to expand and elevate the efficiency, impact and strategy that goes into our owned and third-party event programs.
Through evolution of our in-person activations, messaging and implementation of documented processes/templates, the Senior Director, Experiential Marketing will champion overall consistency, innovation, cost efficiencies and continued executional excellence across our robust event portfolios.
This role will also be tasked with collaborating closely with our Public Affairs & Communication teams, and Product & Channel Marketing to identify, pursue and expand our thought leadership and content initiatives throughout our event programs, and to support the development of an annual event plan for our CBB Merchant business, in close collaboration with Business Development leads and other Marketing Leaders, to drive SMB merchant growth.
This role is critical to elevating our overall experiential program impact and to establishing consistent tracking and reporting of key event/brand metrics.
The successful candidate will be forward-thinking and extremely collaborative, fostering relationships across MPS, the broader bank and event/marketing functions in other lines of business.
Key Responsibilities:
- Partner with Marketing & Event leads to champion best-in-class, business-driving experiential opportunities, ideas, and activations
- Serve as the resident expert on the latest developments in the Experiential Marketing space by identifying and supporting the implementation of new vendors, tools and/or technologies covering content development, event execution and measurement/reporting.
- Develop and advise business development on an annual growth-focused events plan for the CBB Merchant business.
- Drive cross-functional collaboration by developing relationships with event leaders from across the organization to share best practices and leverage assets and vendors for mutual success and collaborative activations.
- Through sharing of best practices, processes and tools, support the Events team in delivering event concepts, content and creative that raise the bar, deepen client relationships, and drive growth.
- Recommend new approaches to event marketing that blend digital, experiential, and in-person engagement with overall alignment to the evolving MPS brand.
- Implement robust analytics frameworks to measure program effectiveness and ROI.
- Translate performance metrics into strategic recommendations for future investments.
Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
- Excellent communication, leadership, and project management skills, demonstrating tactful influence and negotiation with stakeholders.
- Proven experience managing both hero campaigns/activations and smaller, multi-channel initiatives.
- Experience managing external vendors, agencies, and cross-functional teams.
- Ability to think strategically while executing tactically in a fast-paced environment.
- Experience with data-driven marketing and performance analysis.
- Strategic thinker and creative problem-solver, able to develop a vision and bring it to life with actionable plans.
- Experience that demonstrates ability to develop new, in-person, virtual and blended event programs.
- Extensive knowledge of event-related technology tools, including expertise in virtual event platforms.
- Proven ability to lead through influence at all levels of an organization, to achieve timely, data-driven, thoughtful decisions.
- Must thrive in an environment of fast-pace, rapid change, and competing and changing tasks.
- Proficient in Microsoft Office suite, including Teams.
- Experience with B2B Marketing (Payments industry experience a plus)
Location
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,605.00 - $131,300.00 - $144,430.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.