Message Strategist / Senior Copywriter
Apply NowCompany: Piping Technology & Products, Inc.
Location: Houston, TX 77084
Description:
Position Summary
The Marketing Message Strategist is responsible for leading the development of clear, compelling, and benefit-driven content across various marketing channels. This role is the go-to resource for message strategy and content creation, supporting both internal and external communications.
The strategist will work closely with the Director of Marketing and subject matter experts throughout the company to craft accurate, engaging, and impactful messaging for digital and print platforms. This includes customer success stories, technical articles, websites, email campaigns, SEO content, presentations, social media, and more.
This position requires strong project management skills, attention to detail, and a deep understanding of how content drives engagement and results. As a senior member of the team, the strategist is also responsible for improving messaging processes and mentoring peers in content best practices.
Key Responsibilities
Requirements
Required Skills
Work Location
This is a full-time, in-person position located at: 3701 Holmes Rd #1545, Houston, TX 77051
The Marketing Message Strategist is responsible for leading the development of clear, compelling, and benefit-driven content across various marketing channels. This role is the go-to resource for message strategy and content creation, supporting both internal and external communications.
The strategist will work closely with the Director of Marketing and subject matter experts throughout the company to craft accurate, engaging, and impactful messaging for digital and print platforms. This includes customer success stories, technical articles, websites, email campaigns, SEO content, presentations, social media, and more.
This position requires strong project management skills, attention to detail, and a deep understanding of how content drives engagement and results. As a senior member of the team, the strategist is also responsible for improving messaging processes and mentoring peers in content best practices.
Key Responsibilities
- Write clear, value-driven content for diverse audiences and platforms, including email, websites, print collateral, SEO articles, ads, social media, presentations, and case studies
- Collaborate with internal teams and subject matter experts to research and create content aligned with marketing goals and the customer journey
- Edit content for clarity, brand consistency, tone, grammar, formatting, and accuracy
- Lead proofreading, fact-checking, and review processes for marketing materials
- Develop and maintain the content calendar, writing style guide, and other messaging documentation
- Interview subject matter experts to develop content for marketing campaigns across multiple products and industries
- Research, define, and refine customer personas and ideal customer profiles (ICPs) with supporting positioning statements and value propositions
- Manage multiple content projects and deadlines, coordinating with designers and marketers to meet timelines and objectives
Requirements
Required Skills
- Excellent written communication and editing skills
- Strong attention to detail across all written materials
- Ability to manage multiple priorities under tight deadlines
- Collaborative team player with the ability to work independently
- Strong project management and organizational abilities
- Advanced understanding of SEO and SEM and how messaging impacts performance
- Passionate about clear, strategic messaging that drives results
- Proficient in Adobe Acrobat Professional, Google Docs, and Google Slides
- Familiarity with Adobe Creative Suite and/or Canva a plus
- Experience with email marketing tools, webinar platforms (GoToMeeting a plus), and CMS platforms (HubSpot a plus)
- Comfortable using data analytics software to evaluate messaging performance
- Knowledge of AP Style preferred
- Bachelor's degree in Marketing, Journalism, Communications, or a related field required
- Minimum of 10 years of experience in message strategy, with at least 3 years in B2B marketing
- Proven success in developing content that aligns with brand messaging and delivers measurable impact
Work Location
This is a full-time, in-person position located at: 3701 Holmes Rd #1545, Houston, TX 77051