Head of Growth Marketing

Head of Growth Marketing @ Zuma

Santa Monica, CA

About Zuma

Zuma is pioneering the future of agentic AI and our focus is to transform the rental market experience for consumers and property manager alike. Our innovative platform is crafted from the ground up to boost operations efficiency and enhance support capabilities for property management business across the US and Canada, a ~$200B market.

Off the back of our Series-A in early 2024, Zuma is scaling rapidly. Achieving our vision requires a team of passionate, innovative individuals eager to leverage technology to redefine customer-business interactions. We're on the hunt for exceptional talent ready to join our mission and contribute to building a groundbreaking technology that reshapes how businesses engage with customers.

Zuma has raised over $17M in funding to date and has support from world-renowned investors, including Andreessen Horowitz (a16z), Y Combinator, King River, Range Ventures, and distinguished angel investors like YC's former COO, Qasar Younis.

About the role

Reporting to the Vice President of GTM as a critical hire in our small but mighty Marketing team, you will help pioneer the growth marketing motion, help shape our culture, and supercharge our growth. Zuma works in an ABM motion and you will drive awareness, generate inbound leads, and support outbound with the sales team by focusing on top accounts, running experiments and testing new channels to build awareness and interest. You'll double down on what is currently working (content) while experimenting with new growth levers.

Why You Should Join

• You want to own and shape our growth marketing motion.
• You love, and are an expert at ABM.
• You love building from the ground up and having extreme ownership.
• You are looking for a learning experience and have a growth mindset.
• You are ready to build a marketing motion for a new product category.
• You are excited to start with a blank canvas for a company that already has strong PMF.
• You want daily access to and feedback from VP and C-level executives and are eager for a seat at the table.
• You want to work with other like-minded folks to build something special!
• You want the creative freedom to test new things

Why You Shouldn't Join

• You are not ready for the occasional 60 hour work week right now or the need to work some weekends in the interest of achieving our goals.
• You are not comfortable working with areas of uncertainty, ambiguity, or perfectly clear structure.
• You are not ready for what some may consider a risky career opportunity. Even with our growth, we are still an early-stage startup. If you need something highly predictable, this is not the right fit.
• You're not excited about AI and what it can do to transform property management companies. You won't be able to succeed in this role unless you love our customers and want to truly help them in whatever way possible.

Responsibilities

Take ownership to improve existing marketing channels

• The majority of our deals come outbound through a BDR motion and we have a nascent but very promising inbound motion through content marketing, social media posts, our podcast, and word of mouth.

10x existing channels

• We have existing channels that are performing well given the size of the investment we've made. We need these to 10x in 2025 to set us up for long-term rapid growth:
• Outbound
• Linkedin
• Paid acquisition

Professionalize and Supercharge our ABM

• We have excellent visibility into our TAM and SAM but now need to drive programs in collaboration with Sales to move target accounts from Identified to Aware, Aware to Interested, etc.
• Build and run plays to achieve short and long-term goals of account penetration.

Validate new hypotheses

• We have several hypotheses we'd like to validate. You would execute on these independently to prove or disprove new channels.

Experiment to find new channels

• There are many things we haven't tried yet. You would experiment with new channels such as:
• Webinars
• In-person events
• Influencers
• Strategic partnerships
• PLG
• And more.

Your KPI would be to drive X% of new qualified prospect engagements with the sales team month-over-month.

Qualifications

• 5+ years of experience in a growth or acquisition marketing role where your goals revolved around new customer acquisition and adoption.
• Excellent technical written communication skills.
• Proven track record of past successes.
• Metrics-driven & an experimental mindset.
• Previous experience at a Series A or Series B startup.
• Bonus: You've had experience in field marketing / events in the past.

Other Benefits

• Great health insurance, dental, and vision.
• Computer and workspace enhancements.
• Unlimited PTO.
• Company off-sites with the team.
• Opportunity to play a critical role in building the foundations of the company and GTM culture.