Field & Solutions Marketing Director
Apply NowCompany: Lenovo
Location: Morrisville, NC 27560
Description:
General Information
Req #
WD00080845
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Tuesday, April 15, 2025
Working time:
Full-time
Additional Locations:
* United States of America - North Carolina - Morrisville
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .
Description and Requirements
Position Summary:
Lenovo is seeking a strategic and dynamic Director of Field & Solutions Marketing to lead North America marketing efforts that align with sales priorities and drive demand generation, pipeline acceleration, and customer engagement. This leadership role will be critical in bridging corporate marketing strategies with field execution to deliver measurable business impact across key geographies or verticals.
Reporting to the North America CMO, the ideal candidate will have deep B2B marketing expertise, strong cross-functional collaboration skills, and a proven ability to activate integrated campaigns in support of sales teams.
Key Responsibilities:
Qualifications:
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations:
* United States of America - North Carolina - Morrisville
* United States of America
* United States of America - North Carolina
* United States of America - North Carolina - Morrisville
Req #
WD00080845
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Tuesday, April 15, 2025
Working time:
Full-time
Additional Locations:
* United States of America - North Carolina - Morrisville
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .
Description and Requirements
Position Summary:
Lenovo is seeking a strategic and dynamic Director of Field & Solutions Marketing to lead North America marketing efforts that align with sales priorities and drive demand generation, pipeline acceleration, and customer engagement. This leadership role will be critical in bridging corporate marketing strategies with field execution to deliver measurable business impact across key geographies or verticals.
Reporting to the North America CMO, the ideal candidate will have deep B2B marketing expertise, strong cross-functional collaboration skills, and a proven ability to activate integrated campaigns in support of sales teams.
Key Responsibilities:
- Lead the development and execution of Lenovo's North America field marketing strategy
- Partner closely with sales leadership to align marketing programs with business goals, pipeline needs, and territory priorities.
- Plan and execute integrated campaigns-including events, webinars, ABM, partner activations, and digital tactics-that generate demand and drive qualified pipeline.
- Manage a team of field marketers and regional specialists; provide strategic direction, performance coaching, and resource alignment.
- Collaborate with product marketing, brand, demand gen, digital, and partner marketing teams to deliver localized campaigns with global consistency.
- Track, measure, and optimize marketing initiatives to maximize ROI and influence on revenue generation.
- Own field-level budget planning, forecasting, and resource allocation in alignment with global marketing.
- Serve as a trusted marketing advisor to regional sales leaders, helping shape GTM strategies for target segments or industries.
- Drive customer insights and feedback loops from the field to help refine messaging, campaign targeting, and product positioning.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
- 10+ years of experience in B2B marketing, with at least 5 years in a field or regional marketing leadership role.
- Strong understanding of enterprise buyer journeys, ABM tactics, and integrated demand generation.
- Proven experience partnering with sales to drive alignment, accelerate pipeline, and support revenue targets.
- Skilled in managing marketing campaigns across both physical and digital channels.
- Ability to lead and inspire high-performing teams in a matrixed global organization.
- Excellent project management, communication, and analytical skills.
- Experience in the technology industry or with complex solution sales is highly preferred.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations:
* United States of America - North Carolina - Morrisville
* United States of America
* United States of America - North Carolina
* United States of America - North Carolina - Morrisville