Global Marketing Manager, Webinars
Apply NowCompany: eTeam
Location: San Francisco, CA 94112
Description:
JOB PURPOSE:
As part of the Global Programs team you will be responsible for our global virtual event strategy and deployment.
Your role is to drive consistent, cohesive storytelling in-market through live & on-demand webinars, workshops and demos.
You'll work closely with Regional Marketing to help them meet their demand gen goals; with Digital and MOPs to activate your virtual events; and with Campaigns, Partner Marketing and Customer Marketing to curate compelling content.
This is a key strategic role aligned with demand generation with the goal of winning new business and building trusted customer relationships.
DUTIES AND RESPONSIBILITIES:
Own global roadmap, strategy and deployment for live and on-demand webinars and virtual events
Work with Global Campaigns to build full-funnel webinar calendar that includes industry experts, customers and client partners
Optimize promotion and follow-up strategy across our marketing channels; paid, organic, email, sales outreach and social
Scale the webinar channel through on-demand; including the ownership and maintenance of the global webinar hub
Establish regular feedback loop with partner marketing, field marketing, digital, analytics and various cross-functional stakeholders to help inform global event strategy
Maintain detailed and transparent reporting on all aspects of lead acquisition activities including conversion, opportunity creation, etc
Open to remote candidates in U.S. and Canada
TECHNOLOGY SKILLS:
Marketing automation, webinar & CRM platforms (knowledge of Marketo, On24 and Client preferred)
Data management tools (Tableau, 6sense, experience highly desirable)
Proficiency with Excel
Strong analytical abilities. Manipulating data, analyzing outcomes, and scoping out key insights to establish continuous optimization.
QUALIFICATIONS PREFERRED:
5+ years of marketing experience
Bachelor's Degree; Marketing preferred
Excellent communication skills
Proven experience to orchestrate and manage a program that consists of multiple projects, delivering on time and on budget
History of working with Regional/Field Marketing teams a plus
Excellent time management, facilitation, and organizational skills
Comfortable communicating at all levels of stakeholders and groups
ET_PB01
As part of the Global Programs team you will be responsible for our global virtual event strategy and deployment.
Your role is to drive consistent, cohesive storytelling in-market through live & on-demand webinars, workshops and demos.
You'll work closely with Regional Marketing to help them meet their demand gen goals; with Digital and MOPs to activate your virtual events; and with Campaigns, Partner Marketing and Customer Marketing to curate compelling content.
This is a key strategic role aligned with demand generation with the goal of winning new business and building trusted customer relationships.
DUTIES AND RESPONSIBILITIES:
Own global roadmap, strategy and deployment for live and on-demand webinars and virtual events
Work with Global Campaigns to build full-funnel webinar calendar that includes industry experts, customers and client partners
Optimize promotion and follow-up strategy across our marketing channels; paid, organic, email, sales outreach and social
Scale the webinar channel through on-demand; including the ownership and maintenance of the global webinar hub
Establish regular feedback loop with partner marketing, field marketing, digital, analytics and various cross-functional stakeholders to help inform global event strategy
Maintain detailed and transparent reporting on all aspects of lead acquisition activities including conversion, opportunity creation, etc
Open to remote candidates in U.S. and Canada
TECHNOLOGY SKILLS:
Marketing automation, webinar & CRM platforms (knowledge of Marketo, On24 and Client preferred)
Data management tools (Tableau, 6sense, experience highly desirable)
Proficiency with Excel
Strong analytical abilities. Manipulating data, analyzing outcomes, and scoping out key insights to establish continuous optimization.
QUALIFICATIONS PREFERRED:
5+ years of marketing experience
Bachelor's Degree; Marketing preferred
Excellent communication skills
Proven experience to orchestrate and manage a program that consists of multiple projects, delivering on time and on budget
History of working with Regional/Field Marketing teams a plus
Excellent time management, facilitation, and organizational skills
Comfortable communicating at all levels of stakeholders and groups
ET_PB01