Curation Lead

We are seeking a highly skilled and experienced Curation Lead to join our Economy team. As a key member of our Merchandising pillar, you will be responsible for developing and executing comprehensive and scalable curation strategies that drive discoverability, engagement, conversion, and customer satisfaction across our app store ecosystem.

Curation Lead Responsibilities

• Curation Leadership: Lead and manage all curation and editorial initiatives on the Horizon App Store including product launches, campaigns, emails, notifications, social media, blogs, FOA, and off-platform outlets.
• Content Personalization: Connecting users with the right content at the right time to ensure they align with and enhance all store merchandising initiatives.
• Strategic Planning: Develop and implement strategic plans to leverage various channels effectively, identifying the most impactful levers to improve key performance metrics.
• Cross-functional Collaboration: Work closely with engineering, data science, design, and other departments to ensure the successful execution of strategies.
• Optimization: Monitor and analyze the performance of curation initiatives across all channels, making data-driven decisions to optimize results.
• Content Development: Lead the creation of compelling and engaging content for the Horizon App Store and other channels to support merchandising efforts.
• Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and best practices in e-commerce and digital marketing.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience managing e-commerce platforms with a focus on curation and editorial.
• Demonstrated experience in understanding of e-commerce platforms, digital marketing, and consumer behavior
• Proven track record of driving platform growth and improving customer engagement through curation strategies
• Scalable strategic thinking and analytical skills, with the experience to translate data into actionable insights.
• Proven track record of success in communication, project management, and leadership skills with the capacity to lead cross-functional teams and manage multiple projects simultaneously.
• Experience working in a fast-paced environment and adapt to changing priorities.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

$129,000/year to $187,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .