Brand Marketing Manager, Social Media
Apply NowCompany: Gap
Location: San Francisco, CA 94112
Description:
About the Role
Athleta's social channels are the window into the brand, where we foster community, build brand equity, and drive customer engagement. Our vision is to provide authentic and engaging social-first content for women and girls to foster a place for brand love + loyalty.
To continue to grow, accelerate and scale our social channels and footprint we're looking for an Social Brand Marketing Manager to join the team and hit the ground running with content innovation, content calendar management and execution.What You'll Do
Athleta's social channels are the window into the brand, where we foster community, build brand equity, and drive customer engagement. Our vision is to provide authentic and engaging social-first content for women and girls to foster a place for brand love + loyalty.
To continue to grow, accelerate and scale our social channels and footprint we're looking for an Social Brand Marketing Manager to join the team and hit the ground running with content innovation, content calendar management and execution.What You'll Do
- Drive content innovation by leading weekly brainstorms with cross functional partnership-sharing out new content formats, platform updates, and trends.
- Execute weekly content briefs and manage content calendar-partner closely with cross-functional teams (editorial, creative, etc.) to ideate and execute content creation.
- Oversee the development and implementation of social-first content creation in partnership with Creative.
- Support with social creative agency management
- Remain up to date on trending content, conversations, news, cultural events and emerging social formats
- Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
- Support with consistent reporting around key social KPIs (engagement, audience growth, impressions)
- Minimum 5+ years of marketing experience with brand/agency-side developing social media creative, editing copy and engaging with an audience
- Extensive knowledge of social media best practices
- Skilled in innovative storytelling across social platforms-experience in concepting, briefing and managing social content calendars
- Experience working with / managing agencies and internal partners
- Has the ability to thrive in a fast-paced environment, comfortable adapting to the changing needs of the business / social trends
- A strong cross-functional partner known for being a team player - easy to work with, positive, motivating, and incredibly collaborative