Vice President, Brand & Content

Job Title: Vice President, Brand & Content
Department: Marketing & Communications
Reports to: Chief Marketing Officer
Location: Baltimore, MD
FLSA Status: Full-Time, Exempt

Position Summary:

The Baltimore Orioles are seeking a visionary Vice President, Brand & Content to lead our brand strategy, content creation, and storytelling across all platforms. This role will elevate how the Orioles show up in the world-ensuring that every fan touchpoint reflects the heart, pride, and energy of Baltimore, our fans and our organization. This leader will oversee brand development, content production, digital storytelling, creative direction, and in-park entertainment, ensuring our players and fans are celebrated as heroes on every stage.

Key Responsibilities:

Brand Leadership:

• Own and evolve the Orioles' brand strategy, ensuring it resonates with both core fans and new audiences.
• Steward a brand voice that reflects the culture of Baltimore, the grit of our team, and the joy of being an O's fan.
• Serve as point person for the Orioles relationship with their agency of record in guiding all brand storytelling and processes

Brand Strategy & Management:

• Develop and implement a robust brand strategy that aligns with the Baltimore Orioles' mission, values, and business objectives.
• Oversee the evolution of the team's brand positioning, ensuring consistency and resonance across all platforms and touchpoints.
• Monitor brand health metrics and adjust strategies to enhance brand equity and fan engagement.

Content Strategy & Production:

• Oversee all content creation, including social, digital, video, in-park, and broadcast storytelling
• Drive a content mix that balances performance highlights with human moments and rich fan storytelling.
• Develop scalable content franchises and campaigns that drive engagement, loyalty, and cultural relevance.

Creative Direction:

• Lead a multidisciplinary creative team (design, video, copy, motion) in concepting and producing bold, breakthrough work.
• Ensure high visual and editorial standards across all assets and channels.
• Champion the role of fan imagery and energy in creative-fans should see themselves in the work.

Partnerships & Collaborations:

• Work closely with the Corporate Partnerships team to identify and activate brand partnerships that align with the Orioles' values and objectives.
• Collaborate with community relations to ensure brand initiatives support and enhance the Orioles' presence in the Baltimore community.
• Engage with media partners to amplify brand messaging and reach target demographics.

Digital & Social Innovation:

• Guide the evolution of Orioles digital platforms and social media presence.
• Build strategies that maximize platform-native storytelling and emerging technologies (AR/VR, AI tools, etc.).
• Partner with Baseball Ops and Comms to ensure access, authenticity, and speed in content creation.

Cross-Functional Collaboration:

• Partner closely with Ticketing, Corporate Partnerships, and Community teams to ensure brand consistency and impact across all campaigns.
• Work in lockstep with Game Presentation, PR, and Baseball Ops to align messaging and tone.
• Act as a brand guardian internally and externally.

Leadership & Culture:

• Build, inspire, and retain a high-performing team of 20+ brand and content professionals.
• Set a culture of excellence, experimentation, and collaboration.
• Manage budgets and vendor relationships with efficiency and creativity.

Qualifications:

• 10+ years in brand strategy, content production, and/or creative leadership roles.
• Experience leading brand and content functions for a major sports, entertainment, or culture-driven brand.
• Deep understanding of the digital and social media landscape.
• Strong portfolio of successful campaigns, storytelling initiatives, and visual identity development.
• Exceptional storytelling instincts, both visually and editorially.
• Passion for baseball, Baltimore, and community and fan-driven storytelling.

What We're Looking For:

• A brand builder who sees the big picture and can execute with flair and precision.
• A leader who sees fans not just as spectators, but as co-creators and cultural drivers.
• Someone who knows that in baseball, every day is a new chance to inspire-and every frame matters.

DISCLAIMER:

The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

EQUAL OPPORTUNITY STATEMENT:

The Baltimore Orioles are an Equal Opportunity Employer. It is the policy of the Baltimore Orioles to ensure equal employment opportunity without discrimination or harassment on the basis of race (including hair textures, afro hairstyles, or protective hairstyles), color, national origin or ancestry, religion or creed, gender or sex (including pregnancy), age, disability, citizenship status, marital status, veteran's status, genetic predisposition or carrier status, gender identity, sexual orientation, or any other characteristic protected by law.

The anticipated salary for this role is $170,000-$200,000 annually plus bonus eligibility depending on experience.

The Baltimore Orioles are committed to providing competitive pay and benefits for our employees.

The Baltimore Orioles provide generous benefits, including paid vacation, paid holidays, paid sick leave, health insurance (single and family), vision and dental coverage, life insurance, concession/merchandise discounts, free parking and complimentary baseball tickets to home games. 401(k) plan with discretionary employer match available after one year of service and 1,000 hours is also available.

This information is being provided in accordance with the Maryland Equal Pay for Equal Work - Wage Range Transparency law.

Posted: 4/15/2025

Job Questions:

This position is in-person. Are you located near Baltimore, MD? If not, will you relocate?

Our posted salary range for this position is $170,000-$200,000. Does this range align with your salary expectations?