Content Strategist

Steadily is an insurtech that specializes in rental property insurance for landlords. We're five years old, 160 people, manage $20B in risk, and are on the way to becoming the biggest and best insurer of rental properties in the US. We exist to deliver fast, affordable insurance and to pay claims quickly and fairly. To do that, we hire the best for each role to build the experience that we'd want if we were a client.

We've grown quickly to match consumer demand, and Steadily's online content is now organically viewed by millions of landlords and real estate investors nationwide, amplified by our community of thousands of licensed insurance agents, partners, and influencers, and cited in high authority sites like Realtor.com, TechCrunch, RedFin, Forbes, Business Insider, and more.

We're hiring for a strong and experienced PR and Content Lead who will be dedicated to crafting and optimizing content to amplify Steadily's direct-to-consumer and B2B channels. You are part brand storyteller, copywriter, and content marketer, and thrive on creating and distributing great content. This role reports directly to the CMO.

What You'll Do:

• Create great written content: Execute the brand tone of voice, key messages, and content strategy across owned, earned, and paid channels bringing Steadily's content to life in exciting and engaging ways. Act as the go-to internal resource for copywriting and content requests to support cross-functional marketing needs.
• Build a content engine that creates demand: Find exciting and buzz-worthy ways to build reach and get people engaging with Steadily. From idea to execution, own an editorial calendar that drives our content strategy forward with both evergreen and timely content.
• 360 Activation: Scale content across platforms through a lens of integrated marketing. Translate long-form written content into bite-size social-first assets, video storytelling, partner marketing, and more. Leverage multiple distribution and amplification channels to make each piece of content work hard to drive results.
• Data-Driven Thought Leadership: Elevate Steadily as an authority in the space by transforming consumer insights, social listening, and data into timely, trend-forward content. Lead media outreach and partner amplification efforts to drive performance PR and secure coverage across online, offline, and broadcast channels by leveraging Steadily spokespeople.
• Appeal to various audiences: Understand the nuances of our product thoroughly and find creative ways to communicate technical product details and key selling points to various audiences - whether direct-to-consumer, independent licensed insurance agents, or our external partner ecosystem.
• Enforce Compliance: Become a landlord insurance expert and ensure all cross-channel content is factually accurate and compliant with Steadily brand guidelines, national and state-level insurance regulations, and marketing/advertising legal guidelines.
• Performance Measurement & Optimization: Track, analyze, and optimize content performance across channels, using data-driven insights to continuously improve our content strategy and share key findings with stakeholders.

What You'll Bring:

• Experienced: 5+ yearsof public relations, content creation and 360 campaign activation for a broad variety of marketing channels, including B2B and consumer audiences. Agency PR experience is a plus.
• Creative and Technical: Ability to generate fresh content ideas based on market trends, customer feedback, and business needs. Proven technical writer with an ability to translate complex insurance terminology into clear, simple, engaging content.
• Familiarity with Real Estate or Insurance industries is a plus, with the ability to translate complex topics into accessible content.
• Detail Oriented: A keen eye for detail with an emphasis on proper punctuation, spelling and grammar and thorough understanding of insurance and marketing compliance.
• Digital: Familiarity with marketing analytics and content key performance indicators.
• Hungry: You want to make the leap into a high-growth tech startup to rapidly accelerate your career.

Compensation:

• At least $100K base salary
• Equity in the company
• Employer healthcare contribution
• 401K
• Health (HSA or FSA), vision, and dental insurance

Location:

• Austin, Texas.

Why Join us?

• You'll be in good company. Our founders have three successful startups under their belt and have recruited a stellar team to match.
• We pay top of market (see comp).
• We're earlier stage, so you'll get to wear a lot of hats and shape product decisions.
• We have a good time. Culture matters a ton to us.
• We're growing fast and are exceptionally well-funded.
• Steadily boasts a very unique culture that our teammates love. We call it like we see it and we're nothing if not candid. Check out our culture deck here to learn what we're all about.
• Steadily was awarded Top 2025 Startups in Newsweek, 2025 Best Landlord Insurance Company by Investopedia, #6 on INC Regional's Fastest-Growing Companies, a Winner of Austin Business Journal's 2025 Best Places to Work, and #44 on the 2025 Forbes List of Best Startup Employers.

We're excited to meet you!

Press Room (News) | TrustPilot (Clients) | Comparably (Employees)