Regional Marketing Senior Manager - Houston

About Our Company

We're a physician-led, patient-centric network committed to simplifying health care and bringing a more connected kind of care.

Our primary, multispecialty, and urgent care providers serve millions of patients in traditional practices, patients' homes and virtually through VillageMD and our operating companies Village Medical, Village Medical at Home, Summit Health, CityMD, and Starling Physicians.

When you join our team, you become part of a compassionate community of people who work hard every day to make health care better for all. We are innovating value-based care and leveraging integrated applications, population insights and staffing expertise to ensure all patients have access to high-quality, connected care services that provide better outcomes at a reduced total cost of care.

Please Note: We will only contact candidates regarding your applications from one of the following domains: @summithealth.com, @citymd.net, @villagemd.com, @villagemedical.com, @westmedgroup.com, @starlingphysicians.com, or @bmctotalcare.com.

Job Description

The Regional Marketing Senior Manager is responsible for the creation and implementation of strategic marketing plans that impact not just the markets of responsibility but are scalable to markets across the enterprise. You will be a market expert to our Houston operations and clinical teams as well as a key, on the ground liaison with the corporate marketing group. Advanced level of ability to navigate within ambiguity, with a service orientation, and a high-level of humility are all important for successful collaboration and assimilation into our highly entrepreneurial culture.

How You Can Make a Difference

• Collaborate closely with the broker relations team to identify, manage and build relationships in the community.
• Build and manage a local marketing program targeting patients in our hyperlocal regions of Houston including community event support, community relations, marketing materials, local digital campaigns, local sponsorships and more.
• Lead the development of scalable, omni-channel marketing programs to support patient retention and new patient acquisition with complex components with regional and national application.
• Ability to work closely with the marketing team and the local operating team to activate on the marketing programs. Provide a high-level of customer service to local market teams and serve as the liaison to the corporate marketing department.
• Possess advanced knowledge of analyzing data to track and identify trends in clinic volumes and partner with local market operational leadership to understand short- and long-term issues that may be affecting the trends.
• Assess the competitive market and analyze differentiators to align with corporate brand positioning & messaging across customer audiences and products for local market.
• Create online and offline materials such as presentations and collateral which upholds and reinforces brand integrity.
• Capable of resolving escalated issues arising from operations and requiring coordination with other departments.
• Experienced in building annual marketing budgets around organizational goals at the clinic and regional levels.
• Utilizing a deep understanding of marketing operations and contribute to process development and improvement for the department.
• Present as the subject matter expert on marketing plans, results and recommendations. Confidently translate corporate marketing initiatives to all levels of operational teams.
• Expert in the VillageMD model with ability to translate the value proposition into compelling narratives specific to the market dynamics and VillageMD's maturity in the market.
• Own new clinic launch marketing execution in collaboration with local market operators and corporate marketing.
• Lead and collaborate with other departments to support the planning and execution of marketing-related internal and external events.
• Collect and disseminate important local market intelligence

Skills For Success

• You have high emotional intelligence, the ability to forge meaningful relationships, and can successfully navigate diverse stakeholder groups
• You are highly collaborative, yet skilled at influencing others to achieve results
• Experience performing under pressure with a strong sense of urgency, attention to detail, and a commitment to doing what you say you will do
• You are solution-oriented and have a passion for being hands-on in problem-solving and execution
• You are self-starting and maintain a high sense of urgency and accountability in delivering measurable results in line with agreed upon timeframes

Experience To Drive Change

• A minimum of 8-10 years of progressive business and marketing generalist experience
• Minimum of 3 years experience supervising or mentoring junior members of a team.
• Experience working in a grassroots marketing environment
• Healthcare experience and public company experience preferred
• Medicare Marketing Experience preferred
• Traditional and digital advertising experience required
• Familiarity and understand of local healthcare dynamics preferred
• Experience conducting marketing research, developing brand positioning, conducting business reviews and creating/executing marketing plans required
• Demonstrated emotional intelligence; can integrate with a team, engender trust and leverage relationships to get work done
• Proven project management skills evidenced by the ability to effectively manage internal stakeholders, direct multiple vendors and resources, meet deadlines and adhere to budgets
• Hands on approach including strong command of details
• An optimistic outlook and "can do" attitude
• You have a keen focus on results, and can navigate within ambiguity while maintaining a high-level of humility

About Our Commitment
Total Rewards at VillageMD

Our team members are essential to our mission to reshape healthcare through the power of connection. VillageMD highly values the critical role that health and wellness play in the lives of our team members and their families. Participation in VillageMD's benefit platform includes Medical, Dental, Life, Disability, Vision, FSA coverages and a 401k savings plan.

Equal Opportunity Employer

Our Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to, and does not discriminate on the basis of, race, color, religion, creed, gender/sex, sexual orientation, gender identity and expression (including transgender status), national origin, ancestry, citizenship status, age, disability, genetic information, marital status, pregnancy, military status, veteran status, or any other characteristic protected by applicable federal, state, and local laws.

Safety Disclaimer

Our Company cares about the safety of our employees and applicants. Our Company does not use chat rooms for job searches or communications. Our Company will never request personal information via informal chat platforms or unsecure email. Our Company will never ask for money or an exchange of money, banking or other personal information prior to the in-person interview. Be aware of potential scams while job seeking. Interviews are conducted at select Our Company locations during regular business hours only. For information on job scams, visit, https://www.consumer.ftc.gov/JobScams or file a complaint at https://www.ftccomplaintassistant.gov/.