US Brand Lead, EPKINLY (Director II)

Job Details

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok .

Job Description

This position serves as the US Brand Lead/Marketing Director II for EPKINLY to optimize on-market and future launch indications. Lead strategic planning and development of key marketing pillars such as brand story, positioning, segmentation, creative development, and messaging. Spearhead all marketing initiatives from strategic development, with global and new product planning (upstream marketing) to full go-to-market strategy development including appropriate approval process for current and future indications.

The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables in partnership with internal and external stakeholders to achieve financial objectives. Develop and maintain strong working relationships with cross-functional partners to drive business results in a compelling, effective, and timely way. This is an excellent opportunity for an experienced marketer seeking to join a high performing team committed to making a difference for patients, winning as a team and a desire to accelerate career advancement upon success in the role.

This Headquarters position will report directly to the Head of Marketing, Franchise A (IMBRUVICA + EPKINLY). This role will engage with appropriate cross functional areas of the Integrated Brand Team (IBT), Asset Strategy Team (AST), in addition to the alliance governing bodies (i.e, J-IBT), with increased focus on engaging with the EPKINLY Commercial Triad, Market Access and MABI teams. This person will also have the Director, Marketing EPKINLY FL and Director, Marketing EPKINLY DLBCL report to them.

Responsibilities:

• Responsible for developing the overall brand strategy, leading the marketing team, and overseeing budget and implementation to ensure business growth and financial goals are achieved.

• Develop and implement comprehensive marketing strategies to maximize sales, market share and profitability for existing indications and launch indications.

• Lead, inspire and develop EPKINLY marketing team to as high-performing brand team

• Lead EPKINLY financial forecasting for on label indications and manage US P&L while overseeing brand budget. Partner closely with functional partners for pre-launch indications.

• Ensure consistent brand strategy and execution across functional partners including consumer, sales, sales training, etc.

• Partner with cross-functional teams to develop brand strategy, positioning, and prepare for internal and external events. Responsible for working closely with medical affairs, market access, market research, sales, and HEOR to ensure execution of one vision for the brand. Sit on core team meetings including IBT, IBT SteerCo and AST.

• Understand business and competitive landscape including where the market is going. Partner with Market Analytics and Business Insights to make data driven decisions and better understand opportunities to drive the brand forward or prepare for marketing events. Continue to evaluate the effectiveness of strategies and tactics through measurement and metrics to ensure positive return on investment and achievement of brand objectives.

Qualifications

• Bachelors degree required.

• Relevant experience (minimum of 10 years) in a pharmaceutical/biotech setting with exposure to multiple areas of the industry (e.g., drug development and/or commercialization)

• Ability to lead teams effectively in high-pressure environments to meet brand needs and goals.

• Strong strategic thinking, collaboration, facilitation, and problem-solving skills

• Demonstrates strong cross functional influence and leading without authority

• Must have positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.

• Excellent oral and written English communication skills.

Preferred:

• MBA and/or scientific background and/or Global experience.

• Advanced degree preferred (e.g., PhD, MBA)

• Must have the ability to effectively collaborate with, motivate and influence various levels/grades within the organization and outside of the organization.

• Ability and willingness to respectfully challenge team members, functions and alliance partners, and manage conflict, in order to assess fully all opportunities, options, risks and mitigations.

• Experience working in a joint venture commercial partnership is a plus.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible to participate in our short-term incentiveprograms.
• This job is eligible to participate in our long-term incentiveprograms

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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