Lead Product Manager- Ad Platform Experience (P4330)

84.51 Overview:

84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51 Insights, 84.51 Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51!

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The Lead Product Manager, Ad Platform Experience will shape the next evolution of the Kroger Ad Platform (KAP) - with a focus on building intuitive, scalable, and impactful advertiser experiences. This role sits at the intersection of technology, design, and media, leading the development of user-centric workflows that enable advertisers to seamlessly plan, activate, optimize, and measure campaigns across Owned & Operated, Offsite, In-Store, and Emerging Media channels.

This is a high-impact role for a systems-minded product builder who thrives in cross-functional collaboration, understands the nuances of media activation and platform architecture, and is passionate about delivering seamless, end-to-end experiences. You'll partner closely with stakeholders across product, engineering, activation, and design to solve real customer problems in ways that unlock business value - ensuring we build the right things, the right way, at the right time.

RESPONSIBILITIES:

Product Discovery & Solution Design

• Collaborate with cross-functional stakeholders & team to define experience-led product requirements rooted in user needs, technical feasibility & business value.
• Conduct research and gather user feedback to improve usability and adoption.
• Map advertiser workflows, identify opportunities and design scalable solutions across campaign management, targeting, delivery & reporting.

Roadmap Execution & Delivery

• Translate product strategies into actionable user stories, acceptance criteria & delivery milestones
• Lead sprint planning, backlog refinement & sprint reviews in close partnership with Engineering
• Track delivery progress, resolve blockers, and keep stakeholders informed with timely updates.

Cross-Functional Collaboration

• Partner with Design, Engineering, Activation, and other Product teams to create frictionless, consistent advertiser experiences across our self-serve and managed service workflows.
• Work closely with Platform, Data, & Measurement teams to integrate shared capabilities in a modular, reusable way.
• Support go-to-market enablement in partnership with Strategy, Operations & Commercial teams.

Measure & Optimize

• Define success metrics that reflect platform usability, user adoption & business impact
• Use platform analytics, VOC, and performance data to prioritize enhancements & inform roadmap evolution
• Iterate on launched features to improve satisfaction, efficiency & ROI

SCOPE OF IMPACT:
Team-Level

• Lead the development, championing & prioritization of the team backlog based on business goals, user needs & technical feasibility
• Drive sprint-level execution through actionable epics, stories & clear prioritization
• Facilitate team rituals like backlog refinement, sprint planning & retrospectives to support continuous improvement
• Balance delivery of net-new features, technical debt reduction, and experience enhancements

Product-Level

• Develop & evangelize a cohesive product vision, strategy & roadmap for the Ad Platform Experience
• Ensure consistent, scalable user flows across self-serve, managed service, and external API entry points
• Deeply understand advertiser journeys to identify opportunities for adoption, satisfaction, and operational efficiency
• Use KPIs, VOC & product analytics to continuously refine the roadmap and inform long-term investments

Program-Level

• Champion a broader program strategy that connects experiences across all media types (O&O, Offsite, In-Store, Emerging)
• Ensure product investments ladder up to a unified platform vision that advances usability, monetization & scale
• Act as a cross-functional integrator, aligning roadmaps, surfacing dependencies & ensuring coordinated execution
• Clearly articulate the value & ROI of your work to leadership, connecting delivery to broader business goals

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• 3-5+ years of experience in product management, ideally within AdTech, MarTech, SaaS, or digital platform environments
• Proven ability to deliver clean, scalable, user-centric product experiences that solve real customer problems
• Comfortable mapping complex workflows and writing clear, actionable acceptance criteria
• Strong communicator with the ability to build trust across stakeholders and balance near-term delivery with long-term vision
• Skilled in managing business priorities while advocating for design & user needs across the product lifecycle
• Exceptional verbal & written communication skills with the ability to translate between business and technical audiences
• Solid technical acumen - able to grasp system-level architecture and guide decisions across cross-functional teams
• Thrives in ambiguous environments, remaining confident, resourceful & resilient through change and complexity
• Demonstrated success delivering user-facing platform or B2B product experiences
• Familiarity with media buying platforms (e.g., DSPs, ad servers, analytics tools) is a strong plus
• Experience working in Agile/Scrum development environments
• Proficient with tools such as JIRA, Confluence, Figma, Productboard, or similar
• Data-informed decision maker - comfortable using product analytics, dashboards & voice of customer (VOC) to guide prioritization
• Strong organizational, prioritization, and stakeholder management skills

#LI-Hybrid

#LI-EB1

Pay Transparency and Benefits

• The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
• Below is a list of some of the benefits we offer our associates:
• Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
• Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
• Happiness: Hybrid work environment. Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.

Pay Range

$91,000-$218,750 USD