Sr. AI Product Marketing Manager
Apply NowCompany: SAP
Location: Bellevue, WA 98006
Description:
We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Summary:
SAP is at the forefront of AI-driven business transformation, embedding AI across our entire product portfolio to help customers run better, faster, and smarter. Joule is SAP's AI-powered digital assistant designed to help organizations unlock new levels of productivity, efficiency, and decision-making. It is a key innovation in Business AI, leveraging Generative AI and large language models to enable intuitive, intelligent, and human-like interactions within SAP's enterprise applications.
SAP's Business AI mission is to accelerate AI adoption across SAP's enterprise applications and redefine business productivity. As the Joule Marketing Manager, you will be responsible for driving SAP's AI-powered assistant to market, ensuring it is well-positioned to empower businesses globally.
We are looking for a Joule Marketing Manager to lead the marketing strategy, positioning, and storytelling for SAP's flagship AI assistant. This role is critical to SAP Business AI's success, driving awareness, adoption, and differentiation in the competitive AI landscape. You will be responsible for building and executing a marketing plan that elevates Joule's impact, showcases its value to customers, and ensures it is positioned as a market-leading enterprise AI solution.
The Role:
As the Joule Marketing Manager, you will lead the end-to-end marketing efforts for SAP's AI-powered assistant. This includes defining positioning and messaging, supporting go-to-market strategies, and shaping customer engagement. You will work closely with Product Management, Engineering, Sales, and Corporate Marketing to craft a compelling narrative that showcases how Joule redefines business productivity and decision-making.
Key responsibilities include:
Experience & Skills:
Requirements:
Location:
United States or Germany
We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 133100 - 276800(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Requisition ID: 424542 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
Requisition ID: 424542
Posted Date: Apr 15, 2025
Work Area: Marketing
Career Status: Professional
Employment Type: Regular Full Time
Expected Travel: 0 - 10%
Location:
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Summary:
SAP is at the forefront of AI-driven business transformation, embedding AI across our entire product portfolio to help customers run better, faster, and smarter. Joule is SAP's AI-powered digital assistant designed to help organizations unlock new levels of productivity, efficiency, and decision-making. It is a key innovation in Business AI, leveraging Generative AI and large language models to enable intuitive, intelligent, and human-like interactions within SAP's enterprise applications.
SAP's Business AI mission is to accelerate AI adoption across SAP's enterprise applications and redefine business productivity. As the Joule Marketing Manager, you will be responsible for driving SAP's AI-powered assistant to market, ensuring it is well-positioned to empower businesses globally.
We are looking for a Joule Marketing Manager to lead the marketing strategy, positioning, and storytelling for SAP's flagship AI assistant. This role is critical to SAP Business AI's success, driving awareness, adoption, and differentiation in the competitive AI landscape. You will be responsible for building and executing a marketing plan that elevates Joule's impact, showcases its value to customers, and ensures it is positioned as a market-leading enterprise AI solution.
The Role:
As the Joule Marketing Manager, you will lead the end-to-end marketing efforts for SAP's AI-powered assistant. This includes defining positioning and messaging, supporting go-to-market strategies, and shaping customer engagement. You will work closely with Product Management, Engineering, Sales, and Corporate Marketing to craft a compelling narrative that showcases how Joule redefines business productivity and decision-making.
Key responsibilities include:
- Define and execute the marketing strategy for Joule, ensuring clear positioning and differentiation in the AI assistant landscape.
- Craft compelling messaging and storytelling to communicate Joule's value to enterprise customers, technical buyers, and business leaders.
- Develop high-quality demonstrations that showcase Joule's capabilities across SAP solutions, ensuring strong narratives for marketing moments, events, and press engagements.
- Lead cross-functional collaboration across SAP's marketing, and product teams to ensure a cohesive approach to Joule's positioning and customer engagement.
- Orchestrate go-to-market plans for Joule, ensuring strong alignment across digital marketing, content, field enablement, and demand generation efforts.
- Track AI market trends, competitive positioning, and customer feedback to influence product roadmaps and marketing strategy.
- Engage with customers, analysts, and industry influencers to establish SAP's thought leadership in AI-powered enterprise productivity.
- Drive product marketing excellence by aligning Joule's messaging with SAP's broader Business AI strategy and ensuring its successful integration across SAP's ecosystem
- Drive thought leadership efforts by creating and amplifying content such as blogs, whitepapers, customer stories, and executive presentations, as well as identifying opportunities for speaking engagements, webinars, and industry events.
Experience & Skills:
- Clear understanding of tech-driven business solutions, particularly AI assistants and enterprise AI adoption trends.
- Experience leading B2B product marketing for AI-powered or cloud-based solutions, focusing on messaging, positioning, and go-to-market execution.
- Strong ability to translate technical concepts into compelling marketing narratives for business leaders and technical decision-makers.
- Storytelling expertise, with a track record of creating high-impact content, keynote presentations, and engaging demo experiences.
- Experience working cross-functionally across product, engineering, sales, and marketing teams to align messaging and drive adoption.
- Strong analytical skills to assess customer insights, market trends, and competitive positioning.
- Experience supporting launches, enablement strategies, and AI-focused campaigns.
- Proven ability to simplify complex concepts, making tech innovations accessible and actionable for diverse audiences.
Requirements:
- 10+ years of experience in product marketing, go-to-market strategy, or related roles in AI, enterprise software, or cloud technology.
- Bachelor's degree in Marketing, Business, Computer Science, or a related field (Master's/MBA preferred).
- Experience with AI-driven products and the SaaS landscape.
Location:
United States or Germany
We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 133100 - 276800(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Requisition ID: 424542 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
Requisition ID: 424542
Posted Date: Apr 15, 2025
Work Area: Marketing
Career Status: Professional
Employment Type: Regular Full Time
Expected Travel: 0 - 10%
Location: