Director, Digital Marketplaces- Amazon

Director, Digital Marketplaces -Amazon

About Us:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep and Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.

vineyard vines was founded on a state of mind that Every day should feel this good.

You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't live an #EDSFTG life away from our desks - we bring it to work with us, too.

In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.

Our team is our family, and we'd never have grown to where we are today without them.

We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about.

Overview:

The Director, Digital Marketplaces- Amazon will serve as the strategic and operational leader for vineyard vines' Amazon business. This individual will have full ownership of the Amazon channel, with end-to-end responsibility for driving growth, profitability, brand presence, and customer experience.

This role blends data-driven decision making with brand stewardship-ensuring that vineyard vines shows up on Amazon in a way that aligns with our values and brings Every Day Should Feel This Good to life. The ideal candidate has deep expertise in Amazon Vendor Central, a strong understanding of retail math and digital performance metrics, and the ability to collaborate across functions to deliver results.

Key Responsibilities:

• Own the full P&L for the Amazon marketplace, with accountability for topline revenue, margin performance, and operating efficiency
• Develop and execute a comprehensive Amazon business strategy aligned with vineyard vines' broader brand and channel goals, including annual planning and long-range forecasts
• Serve as the primary point of contact with Amazon's vendor management team, managing negotiations, identifying promotional opportunities, and resolving operational issues
• Partner closely with Planning, Merchandising, and Finance to manage Open-to-Buy, optimize inventory levels, and align seasonal and core assortment strategies
• Lead Amazon line planning and seasonal reviews, leveraging insights and performance trends to influence product selection and pricing decisions
• Oversee day-to-day operations including catalog management, item setup, content optimization, chargeback resolution, and supply chain coordination
• Develop and manage paid media strategy for Amazon in partnership with our digital agency and internal performance marketing teams, ensuring efficient spend and strong ROAS
• Own the design and maintenance of the Amazon storefront, ensuring brand consistency and a premium customer experience
• Partner with Creative, Marketing, and eCommerce teams to deliver cohesive brand storytelling and merchandising across Amazon touchpoints
• Leverage analytics to monitor business performance, generate actionable insights, and identify opportunities to improve conversion, profitability, and customer satisfaction
• Stay current on Amazon platform changes, retail media trends, competitor activity, and category dynamics

Accountabilities:

• Achievement of revenue, margin, and contribution targets for the Amazon channel
• Effective management of vendor negotiations, promotions, and co-op programs
• Operational excellence, including item setup, inventory health, and issue resolution
• Accurate and timely business reporting and forecasting
• Delivery of a best-in-class brand experience on Amazon

What you bring:

• 8-10+ years of experience in eCommerce, digital marketplaces, or omnichannel retail
• Deep, hands-on experience with Amazon Vendor Central (AVS experience strongly preferred)
• Proven track record of owning and scaling a digital marketplace P&L
• Strong understanding of retail math, digital KPIs, and customer behavior metrics
• Experience managing paid media strategies within Amazon's ad ecosystem (e.g., Sponsored Brands, Sponsored Products, DSP)
• Excellent analytical skills, including comfort with Excel, data visualization tools, and forecasting models
• Strong cross-functional collaboration skills and experience working with Planning, Merchandising, Marketing, and Operations teams
• Exceptional organizational and project management abilities
• Clear, persuasive communicator-able to present insights and influence decisions at all levels of the organization
• Passion for delivering a high-quality brand experience in every customer interaction
• Bachelor's degree in Business, Marketing, or related field

Every-day Will Feel This Good Because:

• We have a fun-spirited entrepreneurial culture filled with truly "good" people
• We have flexible working hours and work from home days to accommodate your personal life
• We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
• We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
• We have an onsite gym as well as health & financial wellness programs to keep you active
• We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar