VP of Sales & Marketing - SaaS FitnessTech

VP of Sales & Marketing

100% Remote

Position Overview
The VP of Sales & Marketing will be responsible for leading the sales and marketing strategy for the company, focusing on driving revenue growth and expanding market presence. This role involves overseeing the sales team, developing effective marketing campaigns, and ensuring alignment between sales and marketing efforts to achieve business objectives.

Key Responsibilities

• Develop and implement comprehensive sales and marketing strategies to drive revenue growth.
• Lead and grow the sales team, providing guidance, training, and mentoring to improve performance.
• Create and execute demand generation initiatives to attract new customers and increase market penetration.
• Collaborate with product and business development teams to enhance brand growth and market positioning.
• Analyze market trends and customer feedback to refine marketing efforts and optimize sales processes.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Utilize CRM systems to track sales performance and customer interactions, ensuring data-driven decision making.

Qualifications

• Proven experience in a senior sales and marketing role within the SaaS industry.
• Demonstrated ability to grow and manage a successful sales team.
• Strong understanding of CRM systems, member management platforms, and recurring revenue models.
• Demonstrated ability to lead demand generation and brand growth initiatives across multiple channels.
• Strong understanding of demand generation strategies and brand growth principles.
• Exceptional leadership and communication skills with a track record of building effective teams.
• Experience in analyzing market data and translating insights into actionable strategies.

Benefits

• Vacation/PTO
• Medical
• Dental
• Vision
• 401k
• Bonus
• Telecommute