Regional Sales Director

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Company: American Outdoor Brands Corporation

Location: Maryville, TN 37803

Description:

SCOPE:

Regional Sales Directors will manage existing District Manager sales team. Plan and implement sales, marketing and product development programs, both short and long range, targeted toward existing and new markets.

LOCATION:

Remote

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Direct management of District Sales Manager team, including implementing sales strategy, account management strategy, and effective management of sales budgets. Essential duties include the following - other duties may be assigned:
  • Developing, implementing, and managing strategic account plans, sales strategies and forecasts to achieve corporate objectives for products and services
  • Developing and managing sales/marketing operating budgets
  • Planning and overseeing advertising and promotion activities including print, online, electronic media, and direct mail
  • Achieving satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
  • Ensuring effective control of marketing results, and taking corrective action to guarantee that achievement of marketing objectives falls within designated budgets
  • Overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions
  • Monitoring competitor products, sales and marketing activities
  • Establishing and maintaining relationships with industry influencers and key strategic partners
  • Guiding preparation of marketing activity reports and presenting to executive management
  • Establishing and maintaining a consistent corporate image throughout all product lines, promotional materials, and events
  • Directing sales forecasting activities and setting performance goals accordingly
  • Directing staffing, training, and performance evaluations to develop and control sales and marketing programs, and to achieve Company goals and objectives
  • Representing Company at trade association meetings to promote product
  • Meeting with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
  • Coordinating information between sales department and other sales related units
  • Analyzing and controlling expenditures of division to conform to budgetary requirements
  • Preparing periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
  • Reviewing and analyzing sales performances against programs, quotes and plans to determine effectiveness
  • Directing product research and development

QUALIFICATIONS:
  • Bachelor's Degree in Sales, Marketing or Business (Masters preferred)
  • Minimum of 5-10 years related experience with progressive managerial responsibilities
  • Ability to effectively communicate with co-management, internal and external customers
  • Demonstrated in-depth sales and marketing techniques and financial principles
  • Demonstrated ability to anticipate and solve practical problems and resolve issues
  • Strong organizational skills and the ability to work well under pressure
  • Must have strong command of the English language, both verbal and written communications
  • Exceptional skills in MS Office Suite -- Word, Excel, Outlook, Power Point

TRAINING REQUIREMENTS:
  • Complete all necessary training as required by assigned department and position
  • Participate in and follow all company initiatives

PHYSICAL DEMANDS:
  • Must be able to stand, sit, stoop, squat and walk
  • Must be able to lift up to 30 pounds

Updated 4/14/2025

SCOPE:

Regional Sales Director will manage existing District Manager sales team. Plan and implement sales, marketing and product development programs, both short and long range, targeted toward existing and new markets.

LOCATION:

Remote

ESSENTIAL DUTIES AND RESPONSIBILITIES: Direct management of District Sales Manager team, including implementing sales strategy, account management strategy, and effective management of sales budgets. Essential duties include the following - other duties may be assigned:
  • Developing, implementing, and managing strategic account plans, sales strategies and forecasts to achieve corporate objectives for products and services
  • Developing and managing sales/marketing operating budgets
  • Planning and overseeing advertising and promotion activities including print, online, electronic media, and direct mail
  • Achieving satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
  • Ensuring effective control of marketing results, and taking corrective action to guarantee that achievement of marketing objectives falls within designated budgets
  • Overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions
  • Monitoring competitor products, sales and marketing activities
  • Establishing and maintaining relationships with industry influencers and key strategic partners
  • Guiding preparation of marketing activity reports and presenting to executive management
  • Establishing and maintaining a consistent corporate image throughout all product lines, promotional materials, and events
  • Directing sales forecasting activities and setting performance goals accordingly
  • Directing staffing, training, and performance evaluations to develop and control sales and marketing programs, and to achieve Company goals and objectives
  • Representing Company at trade association meetings to promote product
  • Meeting with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
  • Coordinating information between sales department and other sales related units
  • Analyzing and controlling expenditures of division to conform to budgetary requirements
  • Preparing periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
  • Reviewing and analyzing sales performances against programs, quotes and plans to determine effectiveness
  • Directing product research and development

QUALIFICATIONS:
  • Bachelor's Degree in Sales, Marketing or Business (Masters preferred)
  • Minimum of 5-10 years related experience with progressive managerial responsibilities
  • Ability to effectively communicate with co-management, internal and external customers
  • Demonstrated in-depth sales and marketing techniques and financial principles
  • Demonstrated ability to anticipate and solve practical problems and resolve issues
  • Strong organizational skills and the ability to work well under pressure
  • Must have strong command of the English language, both verbal and written communications
  • Exceptional skills in MS Office Suite -- Word, Excel, Outlook, Power Point

TRAINING REQUIREMENTS:
  • Complete all necessary training as required by assigned department and position
  • Participate in and follow all company initiatives

PHYSICAL DEMANDS:
  • Must be able to stand, sit, stoop, squat and walk
  • Must be able to lift up to 30 pounds

Updated 4/14/2025

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