Shopper Marketing Manager

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Company: Jockey International

Location: Nashville, TN 37211

Description:

At Jockey, caring is our responsibility. It's the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?

Jockey is seeking a Shopper Marketing Manager to join our Marketing team!

JOB SUMMARY

The Shopper Marketing Manager supports Jockey's marketing efforts across multiple retail channels (mass, department stores, specialty, etc.) in the United States and Canada. This role contributes to developing and implementing tactics to drive customer acquisition, sales, and brand engagement. This role works closely with retail media networks and multiple cross functional teams at Jockey including sales, creative, brand, etc.

This position can be based out of our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area), or at our office in Nashville, TN.

ESSENTIAL FUNCTIONS

  • Manage the day-to-day setup and deployment of shopper marketing tactics, including online platforms and in-store experience, in close collaboration with the sales team.
  • Ability to work across multiple retailers' tactical needs, including but not limited to paid media (onsite and offsite), paid social media, email, SMS, sponsored search, in-store marketing, out of home, etc., while managing internal and external stakeholders, concurrently.
  • Organize and track all tactical activities in a cohesive manner, providing ongoing updates to the team.
  • Develop strong working relationships with retail media networks, vendors, and Jockey's cross-functional teams through consistent and proactive communication.
  • Champion the analysis and recapping of tactical results.
  • Aid in identifying market trends and competitor activities.
  • Provide guidance and support to junior team members, fostering a culture of curiosity, creativity, innovation, excellence, and kindness.


MINIMUM QUALIFICATIONS

  • 5+ years of experience in shopper marketing, brand marketing, agency, media, analytics, or another relevant field.
  • Proven track record of contributing to successful multi-pronged marketing campaigns.
  • Strong analytical, communication, and project management skills.
  • Experience with the complexities of modern marketing tech, with a willingness to test, learn, and grow new ideas.
  • Ability to lead and inspire others, including peers and junior team members.


In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!

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