Associate Marketing Manager, Americas, Core Games (CONTRACT)
Apply NowCompany: 2k Games
Location: Novato, CA 94947
Description:
Who We Are:
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier's Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TWO).
What We Need:
The Associate Marketing Manager supports the North American marketing execution of integrated marketing efforts. The role will work with the Sr Manager of North America marketing along with cross-functional teams to support our plans and ensure the plans are executed effectively, and are optimized as needed, to meet business and marketing targets.
What You Will Do:
Reporting to the Sr. Manager, North America Core Games, you will be responsible for helping drive marketing execution for U.S. and Canada. We are looking for an Associate Marketing Manager with a deep passion for video games and experience supporting marketing campaign execution. You will play a crucial role in supporting our marketing efforts by helping to drive execution for a key launch title across the US and Canada. This position is ideal for someone with 3+ years of experience with marketing experience within the games industry, entertainment industry or creative agency project management.
Campaign Execution & CoordinationReport into the Sr. Manager of marketing to help execute integrated marketing plans for an upcoming AAA launch. Ensure that all components (creative assets, media placements, promotional activities) are delivered on time and within scope. Maintain detailed documentation of campaign activities, including timelines, budgets, and asset lists.
Project Management & Timeline ManagementAct as project management point of contact for paid media agencies, ensuring all media partner specifications are up-to-date and correct and provided to creative teams in a timely manner. Regularly track and update key campaign documents and share status with internal stakeholders on the status of campaigns and ensure milestones are met. Track ongoing campaigns and promotions to ensure they're executing as planned.
Creative Asset ManagementWork closely with internal and external creative teams to ensure assets meet the campaign brief & requirements and are delivered on time. Maintain close communication with media agencies to ensure all media materials are delivered and placed as planned. Oversee the trafficking, versioning, and delivery of all creative assets (paid media, retail, influencer) across different channels.
Budget & Financing Tracking and reportingProcess vendor contracts and RFPs. Create and reconcile POs, process invoices for payments and work with Sr. manager to update budget tracker and monitor campaign budgets, ensuring that all activities remain within budget.
Reporting & DocumentationMaintain detailed documentation of campaign activities, including timelines, budgets, and asset lists. Provide regular status updates to senior managers and stakeholders on progress, challenges, and outcomes.
Influencer Marketing SupportSupport the implementation of influencer campaigns. Work closely with the influencer marketing point persons & Sr Marketing Manager by reviewing content for approvals, help troubleshoot, and make sure campaigns go live on time. Help track performance.
Retail and Promotional ActivitiesSupport the execution of retail marketing campaigns, including working with the Channel/Sales teams to ensure all promotional materials are prepared and delivered on time. Track promotional activities to ensure they align with the sales plan and update the team on progress.
Who We Think Will Be a Great Fit:
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in California at the start of employment is expected to be between $48.00 and $55.00 per Hour. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
#LI-Hybrid
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier's Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TWO).
What We Need:
The Associate Marketing Manager supports the North American marketing execution of integrated marketing efforts. The role will work with the Sr Manager of North America marketing along with cross-functional teams to support our plans and ensure the plans are executed effectively, and are optimized as needed, to meet business and marketing targets.
What You Will Do:
Reporting to the Sr. Manager, North America Core Games, you will be responsible for helping drive marketing execution for U.S. and Canada. We are looking for an Associate Marketing Manager with a deep passion for video games and experience supporting marketing campaign execution. You will play a crucial role in supporting our marketing efforts by helping to drive execution for a key launch title across the US and Canada. This position is ideal for someone with 3+ years of experience with marketing experience within the games industry, entertainment industry or creative agency project management.
Campaign Execution & CoordinationReport into the Sr. Manager of marketing to help execute integrated marketing plans for an upcoming AAA launch. Ensure that all components (creative assets, media placements, promotional activities) are delivered on time and within scope. Maintain detailed documentation of campaign activities, including timelines, budgets, and asset lists.
Project Management & Timeline ManagementAct as project management point of contact for paid media agencies, ensuring all media partner specifications are up-to-date and correct and provided to creative teams in a timely manner. Regularly track and update key campaign documents and share status with internal stakeholders on the status of campaigns and ensure milestones are met. Track ongoing campaigns and promotions to ensure they're executing as planned.
Creative Asset ManagementWork closely with internal and external creative teams to ensure assets meet the campaign brief & requirements and are delivered on time. Maintain close communication with media agencies to ensure all media materials are delivered and placed as planned. Oversee the trafficking, versioning, and delivery of all creative assets (paid media, retail, influencer) across different channels.
Budget & Financing Tracking and reportingProcess vendor contracts and RFPs. Create and reconcile POs, process invoices for payments and work with Sr. manager to update budget tracker and monitor campaign budgets, ensuring that all activities remain within budget.
Reporting & DocumentationMaintain detailed documentation of campaign activities, including timelines, budgets, and asset lists. Provide regular status updates to senior managers and stakeholders on progress, challenges, and outcomes.
Influencer Marketing SupportSupport the implementation of influencer campaigns. Work closely with the influencer marketing point persons & Sr Marketing Manager by reviewing content for approvals, help troubleshoot, and make sure campaigns go live on time. Help track performance.
Retail and Promotional ActivitiesSupport the execution of retail marketing campaigns, including working with the Channel/Sales teams to ensure all promotional materials are prepared and delivered on time. Track promotional activities to ensure they align with the sales plan and update the team on progress.
Who We Think Will Be a Great Fit:
- Minimum of 3 years of experience in marketing, specifically within the video game industry or a similar entertainment industry roles
- Previous experience in creative agency project management, with a solid understanding of marketing campaigns, creative workflows, and media execution.
- Ideally, hands-on experience working on video game titles and executing marketing campaigns.
- Experience managing POs and Invoices for marketing activities.
- Experience in both digital and offline marketing channels, including paid media, social media, influencer marketing.
- Exceptional project management skills with the ability to manage complex timelines and multiple moving parts.
- Strong organizational skills and attention to detail, with the ability to prioritize tasks and manage deadlines.
- Strong communicator with the ability to collaborate across multiple teams and stakeholders.
- Detail-oriented and able to manage & track complex timelines, ensuring that all milestones are achieved.
- Solid knowledge of the gaming industry, including trends, consumer behavior, and competition.
- Proficient in analyzing data to inform decisions and optimize campaign performance.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in California at the start of employment is expected to be between $48.00 and $55.00 per Hour. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
#LI-Hybrid