Programmatic & Paid Social Strategist

Ignite Visibility is an award-winning and fast-growing digital marketing agency in sunny San Diego with a fully remote team. Ignite provides innovative marketing and high-touch solutions to our clients. We are hiring a Programmatic and Paid Social Ads Strategist to join our team. This position is a great opportunity for an individual with leadership experience and 6+ years of Paid Social ads and Programmatic strategy and execution experience to take their skills and career to the next level. This role will be responsible for managing a team and managing client paid social advertising strategy.

Why Ignite Visibility?

• A collaborative environment focused on client success and career development
• Fully remote workforce with optional San Diego office
• Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
• Named Fastest-Growing Private Companies in San Diego (2016-2020)
• Named Best Places to Work in San Diego 2017, 2020
• Named Inc 5000 Fastest Growing Companies 2017-2020

Benefits

• Highly competitive salary ($85k - $100k) + commission & bonus
• Full health and dental coverage
• Flexible works schedules
• Generous paid vacation including your birthday & extra time off around major holidays
• 401k-retirement plan with employer match
• Employee advancement and growth potential
• Company-sponsored professional development opportunities

Responsibilities

• Paid Social and Programmatic ad account leading strategy and hands-on execution for 3 -4
• Experience managing execution and strategy for clients with over $500K/mo ad spend budgets
• Develop and Supporting end-to-end paid social and programmatic strategy to align with brand and original content goals and initiatives (education industry)
• Monitoring and analyzing campaign performance metrics, adjusting tactics as necessary to improve results.

• Own channel measurement; tracking, monitoring, brand lift studies, and optimizing performance against critical metrics

• Coordinate with PPC, analytics, SEO, social, and web development teams

• Develop creative testing roadmaps and participate in creative briefing and performance readouts
• Help develop team members, mentor and educate on the latest social advancements

• Clearly communicate campaign changes and performance to the acquisition team and other strategic partners

Required Qualifications

• 6+ years digital marketing experience (6+ years Meta Ads, LinkedIn, and programmatic ads focused)
• Experience with the display ecosystem of ad networks, DSPs, audience targeting and technology, online measurement, ad operations, and display ad buying delivery, and measurement platforms.
• Facebook Blueprint Certified
• Experience with DSPs (e.g., The Trade Desk, DV360, Amazon)
• Experience creating and presenting reports to stakeholders.
• Understanding of FB Pixel and conversion tracking
• Demonstrated strong communication, organization, and task execution skills
• Intermediate Google Analytics skills
• Intermediate Excel and reporting automation skills
• Excellent attention to detail
• Bachelor's degree in marketing, communications, or a closely related field