Digital Product Manager
Apply NowCompany: Cyquent, Inc.
Location: Rockville, MD 20850
Description:
Digital Product Manager - Hybrid (2-3 days on site in Rockville, MD and remaining days remote work)
We are looking for a strategic and collaborative Website Product Manager to lead the redesign and long-term management of a large public-facing website. This role will bridge the gap between internal stakeholders, community needs, and the external vendor to deliver a modern, accessible, and user-centered digital experience. You'll define the product vision, manage timelines and trade-offs, guide usability and accessibility efforts, and support content governance and continuous improvement post-launch.
Scope of Work:
Position Summary:
The Website Product Manager will lead the strategic direction, development, and ongoing improvement of the client's public-facing website. As the organization undergoes a comprehensive website redesign with a third-party vendor, this role will serve as the internal product owner responsible for ensuring the new digital experience meets the needs of residents, departments, and leadership.
This role blends user-centered design principles, cross-functional stakeholder coordination, and vendor partnership management to deliver a modern, accessible, and service-oriented digital platform.
Key Responsibilities:
Product Ownership & Strategy
Define and maintain the website product vision, roadmap, and success metrics in alignment with client's goals and community needs.
Act as the primary liaison between departments and the vendor to ensure priorities and requirements are clearly defined and executed.
Own the product backlog and ensure timely feedback cycles and milestone validation throughout the redesign process.
User-Centered Design & Accessibility
Champion a resident-first approach to digital services; ensure the site reflects the values of accessibility, transparency, and inclusion.
Coordinate usability testing, community engagement efforts, and internal feedback loops to inform design and functionality.
Ensure the site meets WCAG and Section 508 accessibility standards.
Vendor & Project Coordination
Partner with the internal and external project managers to manage deliverables, sprints, QA cycles, and launches.
Collaborate with project managers to track timeline, scope, and risk.
Represent internal priorities and manage trade-offs between features, timelines, and budget.
Content Governance & Ongoing Operations
Help develop content governance models, including workflows, ownership, and standards for client's departments.
Support training and change management for content contributors and editors.
Plan for continuous improvement post-launch, including analytics tracking, content updates, and iterative enhancements.
Requirements:
Bachelor's degree in digital media, Public Administration, UX Design, Communications, Information Systems, or related field.
Demonstrated experience as a Product Manager or Owner in a digital/web environment, ideally in public sector or service-focused organizations.
Excellent facilitation skills with the ability to navigate diverse stakeholder interests and build consensus.
Strong understanding of web usability, UX/UI design, responsive design, and accessibility best practices.
Familiarity with modern CMS platforms (e.g., Drupal, WordPress, Sitecore) and content strategy principles.
Experience leading website redesigns or major digital product launches, ideally in collaboration with external vendors or agencies.
Comfortable working in agile, iterative environments and translating user/stakeholder needs into technical and creative deliverables.
Familiarity with web analytics tools (e.g., Google Analytics, Hotjar) and data-driven content optimization.
Experience with change management and training for decentralized content teams.
We are looking for a strategic and collaborative Website Product Manager to lead the redesign and long-term management of a large public-facing website. This role will bridge the gap between internal stakeholders, community needs, and the external vendor to deliver a modern, accessible, and user-centered digital experience. You'll define the product vision, manage timelines and trade-offs, guide usability and accessibility efforts, and support content governance and continuous improvement post-launch.
Scope of Work:
Position Summary:
The Website Product Manager will lead the strategic direction, development, and ongoing improvement of the client's public-facing website. As the organization undergoes a comprehensive website redesign with a third-party vendor, this role will serve as the internal product owner responsible for ensuring the new digital experience meets the needs of residents, departments, and leadership.
This role blends user-centered design principles, cross-functional stakeholder coordination, and vendor partnership management to deliver a modern, accessible, and service-oriented digital platform.
Key Responsibilities:
Product Ownership & Strategy
Define and maintain the website product vision, roadmap, and success metrics in alignment with client's goals and community needs.
Act as the primary liaison between departments and the vendor to ensure priorities and requirements are clearly defined and executed.
Own the product backlog and ensure timely feedback cycles and milestone validation throughout the redesign process.
User-Centered Design & Accessibility
Champion a resident-first approach to digital services; ensure the site reflects the values of accessibility, transparency, and inclusion.
Coordinate usability testing, community engagement efforts, and internal feedback loops to inform design and functionality.
Ensure the site meets WCAG and Section 508 accessibility standards.
Vendor & Project Coordination
Partner with the internal and external project managers to manage deliverables, sprints, QA cycles, and launches.
Collaborate with project managers to track timeline, scope, and risk.
Represent internal priorities and manage trade-offs between features, timelines, and budget.
Content Governance & Ongoing Operations
Help develop content governance models, including workflows, ownership, and standards for client's departments.
Support training and change management for content contributors and editors.
Plan for continuous improvement post-launch, including analytics tracking, content updates, and iterative enhancements.
Requirements:
Bachelor's degree in digital media, Public Administration, UX Design, Communications, Information Systems, or related field.
Demonstrated experience as a Product Manager or Owner in a digital/web environment, ideally in public sector or service-focused organizations.
Excellent facilitation skills with the ability to navigate diverse stakeholder interests and build consensus.
Strong understanding of web usability, UX/UI design, responsive design, and accessibility best practices.
Familiarity with modern CMS platforms (e.g., Drupal, WordPress, Sitecore) and content strategy principles.
Experience leading website redesigns or major digital product launches, ideally in collaboration with external vendors or agencies.
Comfortable working in agile, iterative environments and translating user/stakeholder needs into technical and creative deliverables.
Familiarity with web analytics tools (e.g., Google Analytics, Hotjar) and data-driven content optimization.
Experience with change management and training for decentralized content teams.