Merchandising Manager

The Merchandising Manager will lead and execute Dude Perfect's merchandising strategy, driving owned product development, sales growth, and fan engagement through innovative D2C and retail offerings during a critical expansion phase.
Description

About Us:
Dude Perfect is a leading entertainment brand known for our thrilling sports videos, epic trick shots, and engaging content that resonates with millions of fans around the world. We have built the largest sports social media brand worldwide with more than 100 million followers across platforms, and are well-positioned to take our growth to the next level. As we continue to innovate and expand our reach, we're seeking an experienced merchandising professional to drive our product strategy and retail presence across the organization.

Position Overview
Reporting to the Chief Product Officer, you will be a key member of the product team, instrumental to developing and executing a merchandising strategy aligned to the company's business goals during a critical period of growth. The Merchandising Manager will be a hands-on retail leader who directly builds, implements, and optimizes product lines while fostering innovation and driving sales performance during the next phase of company expansion in an entrepreneurial, high-growth environment.
Core Responsibilities:

Merchandising Strategy

• Develop and own comprehensive merchandising strategy across direct-to-consumer and wholesale retail channels
• Work with Licensing group to effectively curate across both Licensed and owned products
• Roll up your sleeves to personally implement and execute best practice processes for product development, inventory management, and sales analysis
• Create and maintain product roadmaps, seasonal collections, and standard operating procedures, driving collaboration with partners and sponsors
• Lead day-to-day merchandising operations and streamline product workflows, sales reporting, and vendor management
• Ensure optimal performance across all product lines through data-driven decision making
• Design, develop, and/or implement merchandising solutions as needed (and/or directly manage external resources on these activities)

Product Development, Design, and Engagement

• Create, develop, and lead Dude Perfect's product lines from concept to retail
• Oversee design processes and secure design approvals internally while ensuring partners follow DP design guidelines
• Develop and oversee strategies to enhance product quality, customer satisfaction, and brand loyalty through merchandise
• Partner with business and creative teams to define product requirements and ensure efficient development processes
• Implement and refine structured product testing, sales optimization, and customer feedback frameworks
• Ensure exceptional product quality across all Dude Perfect merchandise
• Manage external manufacturing partners, retail relationships, and internal inventory systems
• Oversee and improve sales performance tracking, including KPIs, analytics, and review processes
• Develop and execute merchandise innovation programs to stay ahead of retail trends and customer expectations

Coordination with Content and Talent

• Manage Talent wardrobe and ensure use of in-stock product during content creation
• Partner with ecommerce partners to ensure Talent is wearing products that are featured for special drops, available on the website, etc.
• Coordinate product placement and CTAs in content to drive merchandise visibility and sales
• Work with content teams to develop merchandise tie-ins with upcoming content themes and initiatives
• Ensure consistent brand representation across talent appearances and merchandise offerings
• Develop systems for tracking product appearances in content and corresponding sales impacts
• Create efficient workflows for talent product selection and wardrobe management

Retail Ownership and Revenue

• Own and manage all in-house and partner retail operations, including e-commerce (owned D2C and Amazon), pop-up experiences, wholesale accounts, and emerging retail opportunities
• Drive our merchandising monetization strategies and initiatives, brand collaborations, and revenue diversification
• Spearhead new product development and retail enhancements to maximize fan engagement and sales
• Partner with company leaders to align our merchandising strategy to progressing the strategic and operational roadmaps, priority company initiatives, and special projects
• Quickly develop and nurture positive working relationships with department leaders and other key stakeholders
• Actively build and develop merchandise programs hands-on while the team scales, functioning as a "doer" rather than just a manager

Required Qualifications

• 7+ years of progressive merchandising experience across product development, retail operations, and sales analytics/optimization
• Proven track record as a retail doer who can directly develop and implement merchandising solutions
• Experience in apparel, sporting goods, branded merchandise, and/or entertainment retail
• Passion for sports and knowledge of the sports retail landscape a plus
• Degree in fashion merchandising, retail management, or related field a plus
• Strong hands-on product development skills, with willingness to be the primary merchandising resource during team build-out
• Extensive experience designing, implementing, and executing operational retail processes directly
• Strong knowledge of product sourcing, inventory management, and retail best practices
• Comfortable with ambiguity and thrives managing several projects, deadlines and stakeholders in a fast-paced, rapidly changing environment
• Enjoys taking an analytical approach to retail initiatives, including analyzing and drawing insights from sales data sets
• Transparent and effective oral and written communicator; comfortable communicating both concisely with executive audiences and in-detail with tactical audiences
• Interacts well with internal colleagues at all levels and across all business functions
• Results-oriented, gritty, resourceful, and organized team player with the highest of ethical standards

Location: This position is located onsite at the all-new Dude Perfect HQ3 offices in Frisco, Texas (Dallas-Fort Worth Metroplex). Remote candidates will not be considered for this position.

Dude Perfect is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, disability, age, or any other protected status. If you need accommodations during the hiring process, please let us know-we're happy to help!