Vice President of Marketing

Inspiration lives here.

At AgeWell Solvere Living, we don't just offer you a job; we invite you to become part of a dynamic team that champions your potential. Just as we honor the legacies of those who reside in our communities, we celebrate the dreams of those who work alongside us. Imagine a workplace where your efforts make a meaningful impact on lives, where your ideas are valued, and your growth is nurtured. That's the spirit of our culture - supportive, inclusive, and empowering.

As a Certified Great Place to Work for 7 years in a row, we proudly offer:

• Medical, Dental and Vision coverage
• Life, AD&D, and disability insurance
• Voluntary Accident, Hospital Indemnity and Critical Illness options
• 401k or Roth IRA Retirement Savings Plan (with company match)
• Generous Paid Time Off Program

Responsibilities:

The VicePresident of Marketing oversees and directs all marketing efforts of theAgeWell Solvere communities, including management of the marketing team and providing strategic direction for all marketing initiatives.

• Manage and lead the marketing team, including marketing directors and other marketing personnel
• Provide coaching, support, and professional development opportunities for team members
• Conduct regular team meetings to review progress, set goals, and address any challenges
• Develop and implement comprehensive marketing strategies to enhance brand visibility and community engagement
• Oversee the creation and execution of marketing plans for new developments, including collateral preparation
• Review and approve final artwork for marketing campaigns, including direct mail, printadvertising, digital marketing and website development
• Provide hands-on marketing support for a group of communities, ensuring alignment with overallmarketing strategies
• Collaborate with community managers to develop and execute local marketing initiatives
• Monitor and analyze community-specific marketing metrics to identify trends and opportunities for improvement
• Review productivity trends, lead source analysis, event results, and other key performance indicators
• Utilize data to make informed decisions and adjust marketing strategies as needed
• Conduct quarterly audits to ensure marketing efforts are aligned with company goals
• Ensure the compilation of the data is completed,attend and contribute to semi-annual marketing planning meetings, including reviews of previous activities and planning for the next six months for each community
• Set goals and provide direction for upcoming marketing initiatives
• Participate in the 90-day orientation for new sales team members and ensure they are set up in all the marketing specific systems
• Identify and address training needs within the marketing team
• Follow all "Company Traditions" as outlined
• Understand key marketing metrics and how they measure against national averages used to baseline
• Participate in company conference calls and meetings
• Collaborate with the Chief Strategy Officer on business development plans and owner relations
• Draft marketing policies and procedures as needed
• Attend and participate in industry educational conferences as requested by management for thepurposes of business development and continuing education
• Perform other duties as directed by the CSO or necessitated by the role

Qualifications:

• Bachelor's Degree preferred
• Minimum 10 years' experience in senior housing marketing and/or operations, in a leadership role
• Knowledge of customer relations management programs
• Must be available to travel as needed
• Advanced knowledge of office technology including MS Office
• Strong organization and project coordination skills
• Attention to detail and ability to multi- task
• Strong communication skills
• Understanding of budgeting process including expense forecasting
• Comfortable working in high-pressure situations
• Team-oriented; willingness to pitch in and help out
• Self-motivated; takes initiative
• Good judgment; ability to prioritize and work independently