Head of Industry, Specialty & Disruptors

Meta is seeking an experienced marketing/sales leader with demonstrated success managing established and emerging business categories. The Head of Industry will lead the Meta monetization strategy for a designated vertical in the US, leveraging their expertise to drive growth and innovation. The ideal candidate will be a creative thinker with the ability to work cross-functionally to develop scalable solutions for clients and teams. This position reports to the Group Leader, Retail & Ecomm.If you are a strategic thinker, a collaborative leader, and a results-driven professional, we encourage you to apply for this exciting opportunity.

Head of Industry, Specialty & Disruptors Responsibilities

• Play the lead role in developing the Specialty Retail/Disruptors vertical at Meta
• Architect strategies to grow the category, working closely with In-Market teams, Business Operations, Measurement, Solutions Engineering, and Product Marketing
• Consult with Product, Engineering, Data Science and Product Marketing teams to shape product development in support of industry and client needs
• Guide the creation of persuasive presentations and narratives that demonstrate the value of Meta to clients and agencies
• Identify winning strategies and scale them throughout the vertical, region, and globally
• Increase team effectiveness by recognizing opportunities for new approaches
• Develop and implement best practices for client interaction, sales, and services for Meta
• Build, train, and maintain a world-class, high-performing team
• Develop operational and forecasting rigor for the team

Minimum Qualifications

• 15+ years marketing and sales experience
• 12+ years experience working in the designated industry or with clients that have a similar business model
• 8+ years digital media experience
• 8+ years management experience
• Demonstrated experience using data and insights to craft media and marketing strategies
• Experience partnering with and influencing cross-functional teams
• Knowledge of digital advertising technology and data/performance measurement trends
• Experience presenting to C-Level executives with an emphasis on translating insights, product information, and data into client value
• Proven track record as a leader of change by introducing performance measures, processes, and systems

Preferred Qualifications

• Advertising/Marketing experience in a traditional, brand-focused environment or sophisticated digital environment
• Data/analytics driven marketer with experience communicating the benefit of marketing/media opportunities to brands
• Experience in developing marketing strategies for DTC start up businesses
• Experience forging relationships with marketing leaders and C-suite partners at brands and agencies
• Experience managing managers

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

$297,000/year to $352,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .