Manager, Social Media, WWTV Marketing
Apply NowCompany: Lionsgate
Location: Santa Monica, CA 90405
Description:
Summary of Position
The Manager, Social Media will manage the Lionsgate TV brand and channels social pages and digital presence, developing and implementing organic social strategy to drive tune-in and engagement. The role requires a talented and resourceful individual with a strong creative and analytical bent, with the interpersonal skills to effectively collaborate and project manage across cross-functional departments and external partners. A strong attention to detail, proactive nature, ability to multi-task and prioritize multiple projects in a dynamic environment is key to success. This role requires a highly organized team player, with a passion for connecting with entertainment fans in the social space. The role will report to the VP, WWTV Marketing.
Responsibilities
Qualifications and Skills
Nice to Haves
About the Company
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company's film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.
Business Unit Overview
Lionsgate Television
Lionsgate Television is one of the foremost third-party suppliers of premium scripted series to streaming, broadcast and cable platforms alike while also serving as a prolific supplier of premium content to Starz. Drawing upon its production partnerships with many of the top content creators, it supplies dozens of scripted series to more than 20 different network partners. With a reputation for creating "brand-defining" shows for a diverse range of platforms, Lionsgate Television has produced and distributed the iconic long-running series Mad Men, one of the most acclaimed shows in television history, the ground-breaking Orange is the New Black, Weeds, Nurse Jackie, Nashville, Dear White People and many others while continuing to develop strong slates of acclaimed new series. Lionsgate also operates a robust in-house unscripted television business partnering with a diverse array of linear and streaming platforms. Lionsgate television series have garnered 238 Emmy nominations, 38 Emmys, 66 Golden Globe nominations and nine Golden Globe wins.
The Lionsgate Television Group collaborates closely with the Company's other television businesses, including Debmar-Mercury, a leading producer and syndicator of evergreen game and talk shows, Pilgrim Media, one of the top producers of unscripted series, and 3 Arts Entertainment, a leading talent management and production company that has become a major television production partner and a source of top talent for all of the Company's businesses. The Lionsgate Worldwide Television Distribution Group licenses the Company's feature film and television slates, 17,000-title film and television library, one of the largest in the world, and Starz's original programming slate to nearly every major OTT and linear platform through a global network of deep customer relationships.
Our Benefits
Compensation
$80,000 - $85,000
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
The Manager, Social Media will manage the Lionsgate TV brand and channels social pages and digital presence, developing and implementing organic social strategy to drive tune-in and engagement. The role requires a talented and resourceful individual with a strong creative and analytical bent, with the interpersonal skills to effectively collaborate and project manage across cross-functional departments and external partners. A strong attention to detail, proactive nature, ability to multi-task and prioritize multiple projects in a dynamic environment is key to success. This role requires a highly organized team player, with a passion for connecting with entertainment fans in the social space. The role will report to the VP, WWTV Marketing.
Responsibilities
- Work in partnership with internal departments and agency to develop and execute digital marketing strategies to drive Lionsgate series and Channels viewership and social engagement.
- General platform management duties including calendar planning and posting content, community management, social listening, fan outreach, etc.
- Ideate and create compelling, innovative social first ideas, talent capture asks, and experiences that drive engagement and awareness, including coordinating talent and partner collab requests.
- Curate compelling and visually appealing content for social platforms, including text-only posts, static images, and motion assets, ensuring high-quality standards and brand consistency.
- Advise on, communicate and implement best social media practices, capitalizing on real time trends and fan activity, requesting creative, creating low-lift content and copywriting.
- Assist in directing internal resources and managing day-to-day relationship with agency/creative partners on social-first design, providing feedback to ensure the timely execution of campaigns and talent toolkit needs.
- Order, organize and deliver assets, including footage, photo and clip sourcing and facilitate content deliverable flow, QC'ing and routing created assets for approvals.
- Regular reporting and pulling data to monitor social engagement activity and KPI performance.
- Manage TV division representation on .com, show level web page creation, and strategic email marketing blasts, monitoring performance in conjunction with website manager.
- Ad hoc content capture and live coverage for special events/talent shoots.
Qualifications and Skills
- 5+ years of experience of related marketing and social media account management experience.
- Excellent written and verbal communication skills, with a keen eye for detail and a creative flair.
- Solid knowledge of social account management, digital marketing principles and a demonstrated ability to develop and execute successful social media campaigns.
- Strong project management & organizational skills, with the ability to multitask, meet tight deadlines, and communicate status updates.
- Strong understanding of social media platforms, algorithms, trends, and best practices.
- Ability to work collaboratively in a fast-paced and dynamic team environment.
- Experience with Adobe Photoshop, Premiere or other video editing programs preferred.
- A college degree is preferred.
Nice to Haves
- Experience working with client services, project management, and agencies
- Paid digital experience
- Interest and knowledge of the film and TV industry and an enthusiast for film and TV content (both current and historical)
About the Company
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company's film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.
Business Unit Overview
Lionsgate Television
Lionsgate Television is one of the foremost third-party suppliers of premium scripted series to streaming, broadcast and cable platforms alike while also serving as a prolific supplier of premium content to Starz. Drawing upon its production partnerships with many of the top content creators, it supplies dozens of scripted series to more than 20 different network partners. With a reputation for creating "brand-defining" shows for a diverse range of platforms, Lionsgate Television has produced and distributed the iconic long-running series Mad Men, one of the most acclaimed shows in television history, the ground-breaking Orange is the New Black, Weeds, Nurse Jackie, Nashville, Dear White People and many others while continuing to develop strong slates of acclaimed new series. Lionsgate also operates a robust in-house unscripted television business partnering with a diverse array of linear and streaming platforms. Lionsgate television series have garnered 238 Emmy nominations, 38 Emmys, 66 Golden Globe nominations and nine Golden Globe wins.
The Lionsgate Television Group collaborates closely with the Company's other television businesses, including Debmar-Mercury, a leading producer and syndicator of evergreen game and talk shows, Pilgrim Media, one of the top producers of unscripted series, and 3 Arts Entertainment, a leading talent management and production company that has become a major television production partner and a source of top talent for all of the Company's businesses. The Lionsgate Worldwide Television Distribution Group licenses the Company's feature film and television slates, 17,000-title film and television library, one of the largest in the world, and Starz's original programming slate to nearly every major OTT and linear platform through a global network of deep customer relationships.
Our Benefits
- Full Coverage - Medical, Vision, and Dental
- Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
Compensation
$80,000 - $85,000
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.