Senior Vice President, Digital Investment
Apply NowCompany: Starcom Mediavest Group Germany Gmbh
Location: Atlanta, GA 30349
Description:
Company Description
At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.
Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.
As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Job Description
We're seeking a SVP of Cross-Channel Media Investment to lead the evolution of how we plan, negotiate, and activate media across traditional and digital platforms. This role is critical in breaking down historical media silos and driving a unified investment strategy that delivers smarter, more holistic outcomes for our clients.
The ideal candidate brings deep expertise in both digital and traditional media, understands marketplace dynamics, and can bridge the gap between channels to maximize value, efficiency, and innovation.
Responsibilities
Qualifications
Additional Information
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $176,700 - $251,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/29/2025.
#LI-RC1
At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.
Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.
As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Job Description
We're seeking a SVP of Cross-Channel Media Investment to lead the evolution of how we plan, negotiate, and activate media across traditional and digital platforms. This role is critical in breaking down historical media silos and driving a unified investment strategy that delivers smarter, more holistic outcomes for our clients.
The ideal candidate brings deep expertise in both digital and traditional media, understands marketplace dynamics, and can bridge the gap between channels to maximize value, efficiency, and innovation.
Responsibilities
- Lead Unified Investment Strategy:
Develop and execute a cohesive media investment approach that spans digital, linear TV, print, OOH, audio, programmatic, social, and emerging channels. - Break Down Channel Silos:
Champion a connected investment mindset across internal teams and external partners, ensuring collaboration and consistency across media types. - Drive Marketplace Leadership:
Own senior-level relationships with media partners across all channels, ensuring access to premium inventory, innovation opportunities, and first-to-market advantages. - Client Partnership & Leadership:
Serve as a senior client contact for cross-channel investment strategy, providing guidance on budget allocation, optimization, and value creation. - Team Integration & Development:
Align and lead investment teams across digital and traditional disciplines, fostering a culture of cross-channel fluency and continuous learning. - Performance & Accountability:
Ensure investments are tied to business outcomes through rigorous stewardship, tracking, and reporting processes across all media.
Qualifications
- 12+ years of progressive media investment experience in an agency or holding company environment
- Proven expertise in both digital (programmatic, paid social, digital video, display, retail/ commerce etc.) and traditional (TV, print, OOH, radio) media
- Demonstrated success in leading cross-functional teams and managing multimillion-dollar investments
- Deep knowledge of the media marketplace and established relationships with major media partners
- Strong leadership, negotiation, and communication skills
- Ability to think strategically while also managing in-market execution
Additional Information
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $176,700 - $251,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/29/2025.
#LI-RC1