Wholesale Director

Job Type

Full-time

Description

Position: Wholesale Director
Location: William Chris Wine Co.
Type: Full-time

Salary Range: $90,000-$120,000 with bonus potential

Overview:
William Chris Wine Co. is seeking an organized, detail-oriented Wholesale Director with a passion for distributor relations and driving sales. This role focuses on expanding our distribution business and taking our brands to the next level.

Key Responsibilities:

Distributor & Market Management

• Support existing distributors, direct business, and export channels while leading a goal-oriented team.
• Establish and maintain communication with distributors to drive placements, sales, and market pricing.
• Stay informed on market players, brand presentation protocols, and new placements.
• Conduct market visits for wholesaler presentations, tastings, and direct-to-consumer events.
• Provide ongoing education and training for wholesaler and account staff.
• Manage distributor relationships and oversee resources for market and product launches.
• Drive placements in new accounts to boost sales volume.
• Create budget in collaboration with VP of sales and effectively manage to meet expectations.

New Distributor Identification & Expansion

• Identify new distributors in additional states based on brand opportunities.
• Hold initial discussions with wholesalers to assess compatibility.
• Present distributor recommendations to the VP of Sales and ownership for final selection.
• Coordinate meetings between ownership and wholesalers.

Broad Market Sales Support

• Conduct tastings and trainings at key accounts, both locally and out-of-state/country.

Team Leadership

• Lead and manage a team of 3 sales professionals as well as department goals in collaboration with Vice President of Sales.
• Effectively manage yearly budget.

Requirements

• 5+ years of wine wholesale and distributor management experience.
• In-depth knowledge of buyers, promotional practices, and operations in the wine industry.
• Exceptional communication and presentation skills with a deep wine knowledge.
• Team player, collaborating across teams and markets while supporting company-wide initiatives.
• Self-motivated with excellent multitasking abilities.
• Flexible schedule, willing to work evenings, weekends, and holidays as needed.
• Able to lift 50 pounds and stand for extended periods.
• Strong prioritization skills in a fast-paced environment.
• Professional appearance and adherence to hygiene standards.

Salary Description

Annually, plus bonus potential