Director, Content and Creative Excellence - Nutrition
Apply NowCompany: Coca-Cola
Location: Chicago, IL 60629
Description:
Location(s):
United States of America
City/Cities:
Chicago
Travel Required:
Relocation Provided:
No
Job Posting End Date:
April 30, 2025
Shift:
Job Description Summary:
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Nutrition Team is responsible for marketing and growing a portfolio of loved brands in the juice category - ensuring that each brand connects deeply with consumers, to ultimately translate brand love to purchase.
As a Director on the Nutrition Creative team, you will play a pivotal role in shaping the creative vision for our iconic brands (Simply, Minute Maid, Honest Kids, Hi-C). You will guide creative strategy and execution, manage agency relationships, and ensure high-quality and impactful creative work. Your responsibilities will include achieving brand goals, driving business growth, and gaining industry recognition.
Integrating consumer research and data into the creative process will be crucial. You will develop and implement plans to measure and improve campaigns. Collaboration is key in this role, as you will work closely with the brand team, cross-functional teams across North America, and agencies to promote a culture of collective thinking and innovation.
Innovation and experimentation are at the heart of this role. Your goal will be to revolutionize our marketing through innovative partnerships, collaborations, and groundbreaking ideas. We seek a creative strategist who excels in dynamic environments and is passionate about transforming marketing strategies and driving innovation.
Qualifications & requirements
BROAD EXPERTISE IN (GOOD TO HAVE)
What We Can Do for You
Skills:
Pay Range:
$160,000 - $186,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
United States of America
City/Cities:
Chicago
Travel Required:
Relocation Provided:
No
Job Posting End Date:
April 30, 2025
Shift:
Job Description Summary:
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Nutrition Team is responsible for marketing and growing a portfolio of loved brands in the juice category - ensuring that each brand connects deeply with consumers, to ultimately translate brand love to purchase.
As a Director on the Nutrition Creative team, you will play a pivotal role in shaping the creative vision for our iconic brands (Simply, Minute Maid, Honest Kids, Hi-C). You will guide creative strategy and execution, manage agency relationships, and ensure high-quality and impactful creative work. Your responsibilities will include achieving brand goals, driving business growth, and gaining industry recognition.
Integrating consumer research and data into the creative process will be crucial. You will develop and implement plans to measure and improve campaigns. Collaboration is key in this role, as you will work closely with the brand team, cross-functional teams across North America, and agencies to promote a culture of collective thinking and innovation.
Innovation and experimentation are at the heart of this role. Your goal will be to revolutionize our marketing through innovative partnerships, collaborations, and groundbreaking ideas. We seek a creative strategist who excels in dynamic environments and is passionate about transforming marketing strategies and driving innovation.
Qualifications & requirements
- Education: Bachelor's degree is required
- Related Work Experience: 7+ years professional experience working with creative (primarily) and marketing strategy.
- Experience working at and with world-class creative agencies and companies; a track record of inspiring big (ideally award-winning) creative thinking/work.
- Passionate about, and connected to, North American entertainment, content, and culture.
- Proven ability to work in a network and collaborate across disciplines & markets.
- Strong written and verbal communication skills
- Collaborative team member; able to inspire and influence others
- Strong planning, organizing and problem-solving skills
BROAD EXPERTISE IN (GOOD TO HAVE)
- Brand management/ marketing concepts
- CPG Experience
What We Can Do for You
- Iconic & Innovative Brands: The Nutrition portfolio at Coca-Cola represents highly loved and successful brands, including Simply Beverages, Minute Maid, Honest Kids and Hi-C.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day
Skills:
Pay Range:
$160,000 - $186,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.