Sr. Communications Specialist- Social Media

Career Area:
Communications

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

The Sr. Communications Specialist will work with the Director of Enterprise Social Media to help lead Caterpillar's global enterprise social media strategy and execution, including: leadership for the social media newsroom, governance process and partnerships with human resources, marketing and the business. This role will also lead content creation across corporate digital platforms, and coordinate content review, collaboration, education, and performance analysis across Caterpillar's divisional, industry and brand social channels. As part of the Enterprise Communications team, this role will support the company's enterprise strategy, amplify leading enterprise brand work, provide counsel and support on issues, and infuse digital thinking with modern storytelling methods throughout company communications.

What you will do:

• Partner with the Marketing & Brand (M&B) and Human Resources (HR) teams to execute Caterpillar's enterprise social media and content strategy and strengthen the company's presence on its social platforms (Facebook, LinkedIn, Twitter, YouTube, Instagram) and larger digital ecosystem.
• Aid in development of enterprise social media strategy and KPIs/benchmarks against enterprise objectives, known audience insights, channel dynamics, and performance history. Work with social teams within all business units to incorporate an enterprise lens to social strategy and content.
• Assist Enterprise Social Media Director with developing, implementing and tracking processes to ensure increased enterprise oversight and governance over business unit social strategy, digital content and analytics.
• Build and lead a 360content structure and implementation throughout enterprise, utilizing platform differentiation that optimizes and complements content, amplification, and messaging within a PESO structure.
• Solely manage activities or people within social media / enterprise communications organization (long-term).
• Manage strategy, execution and education central to enterprise-wide employee advocacy program. Proactively plan creative, compelling and targeted digital communications activity, workshops and campaigns to engage employees in social media.
• Assist in leadership and ownership of ongoing dealer workshops and campaigns; actively work with them on providing counsel and best practices to help them optimize social content and engagement to reach business objectives, while improving their ability to build brand reputation aligned with Caterpillar's enterprise objectives.
• Leverage data analytics to derive actionable insights that continually optimizes content to inform, engage, inspire and activates our social media followers.
• Adhere to and promote Caterpillar's guidelines and expectations of employees using collaborative and social media.
• Proactively develop, implement and maintain social media crisis communication plans.
• Develop and communicate POVs on trends, platform changes, social media behavior, algorithmic changes and other news/developments that impact social media and online content.
• Review creative and make recommendations to ensure adherence to strategy, improvements to creative execution (images, videos, captions, distribution strategy), and application of insights.
• Ongoing trendspotting and competitor/best-in-class brand monitoring to inspire content creation.
• Compiling brand/customer truths based on social listening and community management to leverage for content inspiration and community-building.
• Consult with the business on strategies to utilize social media and digital content to educate, inform and engage.
• Serve as the enterprise communications liaison for enterprise social media projects.
• Apply social-first best practices to collaborate with internal and external editorial teams, global communications community and subject matter experts to turn business objectives, assets and content capture opportunities into compelling content to facilitate awareness, engagement, promotion, and storytelling of content across channels.
• Develop and maintain relationships with peers and organizations, keeping abreast of the latest trends in the industry, topics of interest and areas of strategic partnership; thus, providing recommendations and opportunities.
• Exhibit exceptional initiative and communications leadership across the corporation while working closely with key team members and business partners.
• Schedule and coordinate ongoing collaboration, education and review meetings with social teams internally and externally (Caterpillar dealer network).
• Perform other related communications duties as assigned.

What you will have:

• Strong leadership skills with the ability to effectively lead a cross-functional team and collaborate with senior leaders and stakeholders.
• Extensive knowledge of major social media platforms, their functionalities and user behavior.
• Strong understanding of social media analytics and reporting tools, with the ability to derive actionable insights from the numbers.
• Exceptional content creation skills, with the ability to craft engaging and persuasive copy, visuals, and videos that are relevant to the target audience.
• Excellent written, verbal communication and multimedia communications skills, with the ability to communicate complex ideas clearly and concisely.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects and priorities simultaneously.
• Social acumen: Possesses strong understanding of social, including current trends and what's coming next, and has an informed POV on its role in marketing and communications; understands platform features and audience nuances that help drive bespoke content strategies.
• Proactive planning: Can see the bigger picture across a variety of content needs and takes initiative to prioritize and plan ahead; moves quickly to seize opportunities; enthusiastically initiates solutions to problems.
• Decision quality: Makes tough, data-driven decisions and moves them forward diplomatically, even if they are unpopular.

Experiences:

• Degree in Communications, Social Media, Marketing, or equivalent work experience
• 5-7 years of experience managing social and content strategy, preferably in a corporate or large organizational setting. B2B social experience a plus.
• Demonstrated experience developing and executing effective social media strategies that drive reach, engagement, and impact across business objectives.

Additional Details:

Location: Onsite in Irving, TX - Caterpillar Inc. Headquarters with ~15% travel as needed

Relocation package available

Visa sponsorship will not be offered for this role

About Caterpillar:

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. #LI

Summary Pay Range:
$126,000.00 - $189,000.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:
April 16, 2025 - April 21, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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