Brand Marketing Lead

Job Description

Since 2012, we've grown to become one of the leading single-family rental companies and homebuilders in the country, recently recognized as a top employer by Fortune and Great Place To Work. At AMH, our goal is to simplify the experience of leasing a home through professional management and maintenance support, so our residents can focus on what really matters to them, wherever they are in life.

Brand Marketing Lead Opportunity

We are seeking a Brand Marketing Lead to join our team. This role involves overseeing the execution of brand marketing strategies and campaigns to drive brand awareness, preference, and perception. You will be collaborating with senior management and leading cross-functional teams to ensure brand consistency and effectiveness across all channels.

Responsibilities:

• Oversee the day-to-day activities of brand marketing operations including website updates, customer journeys, go-to-market (GTM) marketing plans, marketing and leasing initiatives, content creation, and reporting analytics.
• Collaborate with internal stakeholders to deploy brand marketing initiatives.
• Lead cross-functional teams on specific marketing projects.
• Collaborate with the Senior Director of Brand Marketing, Creative, and Demand to develop and implement marketing strategies.
• Oversee relationships with external vendors to create brand assets.
• Track and analyze key performance indicators (KPIs).

Requirements:

• Bachelor's degree in marketing, business or related field required.
• Minimum four (4) years of experience in Brand Marketing, Advertising, Property Management, and/or related required.
• Minimum two (2) years of leading marketing projects and multifunctional teams required.
• Knowledge with various social platforms and traditional media formats.
• Knowledge of layouts, graphic fundamentals, branding, print, and the web.
• Knowledge of Yardi Voyager or Microsoft Dynamics CRM is beneficial.
• Strong project management skills.
• Ability to multitask and scale efforts across creative production efforts.
• Strong relationship management, organizing and customer service skills.
• Hands-on contributor to project teams.
• PC skills.
• Ability to interact effectively at all levels.
• Excellent communication skills, both written and verbal.

Build your career with us:

At AMH, we know what it takes to feel at home. That's not just our product; it's also our culture. We work to maintain a people-first culture of trust, belonging, and inclusion, where our employees are empowered to collaborate and take initiative. If you're ready to elevate your career, we hope you'll consider making your home with us. Apply today and a member of our Talent Acquisition team will reach out soon! To learn more about our workplace, please visit amh.com/careers. #LI-SC1, #LI-Hybrid

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