Marketing Manager I/II - Gastroenterology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Talent will be hired at a level commensurate with experience.

The Marketing Manager (MM) for SKYRIZI Inflammatory Bowel Disease HCP Brand team will be responsible for execution of the omnichannel promotional strategy for SKYRIZI IBD across a range of media. The MM will utilize customer and field insights to develop stakeholder specific omnichannel tactics across the Skyrizi ecosystem and help the brand execute on key brand initiatives and projects, coordinating efforts across internal and external stakeholders. As a prominent member of the SKYRIZI marketing team, the individual in this position must demonstrate strong competency in omnichannel strategy through synergy of personal and non-personal channels, along with an innovative mentality and the ability to generate support for their ideas. The MM reports to the Director, U.S. HCP Marketing for SKYRIZI HCP.

Key Responsibilities:

• Develop and implement digital tactics in a variety of channels to support HCP omni-channel strategy
• Work with colleagues, internal cross functional teams (Legal, Regulatory, Medical and Project Management) and external (Ad Agency, Digital and Media Agency) to ensure strategy and tactical integration
• Responsible for the development and execution of professional congress placements for SKYRIZI in collaboration with counterparts across Gastro IBD portfolio
• Bring innovative opportunities to differentiate brand through state-of-the-art methods of customer communication and make proposals and recommendations based on business direction, market dynamics and data.
• Maintain awareness of relevant market dynamics and trends, and the application to tactical planning and execution
• Track and manage promotional budgets
• Operate in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements

Qualifications

• BA/BS required
• Minimum 3 years of pharmaceutical industry experience required
• At least 2 years of marketing experience with track record of tactic delivery and evidence of marketing competencies
• High digital marketing and omnichannel strategy literacy
• Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
• Ability to work across multiple stakeholders
• Strong creative and conceptual thinking skills
• Strong interpersonal skills
• Financial/budgetary experience

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.
• This job is eligible to participate in our long-term incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html