VP, Citi/American Airlines Partner Channel Program Manager

This individual will play an important role in the management of the American Airlines Partner Channels, including: Airport, In-Flight, Call Centers, and Admirals Club Lounges. Working closely with the Field Sales and Acquisition marketing teams, this individual will be responsible for supporting the end-to-end strategy and ongoing management of the Partner Channels Program, including: supporting both the structure and messaging around employee referral/incentive programs (communications, employee resources and employee focused merchandising), coordinating efforts to drive employee engagement and retention (e.g. incentive structures, training & qualification, employee engagement events/promotions), and overall optimization of channel performance.

This individual will develop/maintain strong relationships with both the AA Partner, as well as internal teams, stakeholders, and subject matter experts (e.g., Legal, Compliance, Risk, Finance, Product and Marketing) to influence channel success in alignment with Citi's goals.

Responsibilities:

• Contribute to the takeover of the Airport and In-Flight channels from Barclays as part of the new agreement.
• Maximize employee engagement and retention in employee referral/incentive program including developing communications, resources and merchandising.
• Contribute to the ongoing training and qualification of agents, reps, and flight attendants into the incentive program, including ensuring field sales teams are adequately prepared to engage in the field to keep program participants informed and engaged.
• Proactively engage with the filed sales team and/or program participants to obtain feedback to further enhance the incentive program and increase engagement.
• Contribute to ongoing channel management - including future roadmap - following launch with the goal of delivering against aggressive business goals.
• Manage internal legal, risk, and compliance reviews and approvals for all Program related materials.
• Manage program-related expense forecasting, reporting and analysis. Effectively communicate performance results to leadership.
• Evaluate program performance to drive future strategies, optimize existing channel performance and identify opportunities for improved efficiency, effectiveness, and better customer experience.
• Actively monitor cobrand competitive airline marketspace.
• Build great cross functional partnerships both within Citi and American AAdvantage to partner and align on key analytical initiatives.
• Escalate issues in a timely manner and identify and implement sustainable solutions in partnership with AA.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in Financial Services with a focus (preferred) on Marketing.
• Bachelor's/University degree, Master's degree preferred but not required.
• Demonstrated ability to synthesize, prioritize and drive results with a strong sense of urgency.
• Strong customer focus and someone who has demonstrated past achievements applying a customer mindset to shape strategies and action plans.
• Influencing skills - ability to work across multiple teams and functions to align and deliver against the team's business objectives.
• Experience delivering in a highly matrixed organization without direct responsibility for resources.
• Excellent verbal and presentation skills, with experience working with teams in multiple locations.
• Demonstrated prioritization skills and ability to manage multiple tasks/projects at once.
• Experience in managing partner relationships and/or external vendors.

Highly organized individual who can establish and successfully drive results against goals

Job Family Group:
Consumer Sales

Job Family:
Consumer Business Development

Time Type:
Full time

Primary Location:
Wilmington Delaware United States

Primary Location Full Time Salary Range:
$125,760.00 - $188,640.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Anticipated Posting Close Date:
Apr 24, 2025

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