Vice President, Data Science

Company Description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Groupe Solutions is an accelerant at the center of the Groupe. Made up of audience
strategists, data scientists, and analytics practitioners, Groupe Solutions will partner with
Groupe leaders to win or retain strategic accounts, and serve as business owners of CoreAI.

Overview

The VP, Data Scientist at Alpha Labs will collaborate with audience strategist and marketing
technologists to identify and activate data driven applications across a connected
consumer journey. This role will operate at the leading edge of new business pursuits and
strategic innovation-uncovering white space opportunities and architecting breakthrough,
data-driven audience solutions that differentiate Publicis Groupe in the market.
The VP, Data Scientist will partner across the broader company to spearhead
groundbreaking AI-driven advertising solutions. This includes contributing thinking on new
business pitches and key client engagements to innovate never-been-done-before
solutions. Collaborating with Groupe Solutions leads and business development teams to
employ Publicis AI products and exclusive data tools.

Responsibilities

The ideal candidate will:

• Partner with Audience Strategy leads to identify and model audience whitespace
• opportunities using first- and third-party data, syndicated research, and behavioral
  signals.
• Design and deploy predictive segmentation, targeting, and measurement models to
  fuel innovative campaign strategies and new business pursuits.
• Build Python-based data science solutions and deploy to Databricks, AWS and Azure
  environments to scale strategic audience solutions.
• Translate complex datasets into compelling visualizations, frameworks, and
  narratives that differentiate Publicis Groupe in competitive pitch environments.
• Collaborate with creative, media, and technology partners to embed data science
  outputs into end-to-end communication planning.
• Evolve and co-develop proprietary audience intelligence tools in collaboration with
  CoreAI, enhancing Groupe-level product innovation.
• Actively contribute to strategic responses in RFPs and pursuits-applying data
  science to unlock bold, bespoke audience experiences.

Your Impact:

• Strategic Edge in New Business: Use machine learning and advanced modeling to
  drive white space identification and predictive audience planning that wins pitches.
• Innovation Engine: Help architect new solutions that blend AI, insight, and data
  storytelling into a differentiating market position.
• Collaboration Catalyst: Act as a bridge between technical development and
  strategic application-making complex models understandable and actionable for
  stakeholders.
• Product Builder: Shape the future of Publicis' audience intelligence and data science
  products alongside product and business development teams.

Qualifications

• 7-10 years of experience in Python programming and data analysis (Pandas, NumPy,
  Scikit-learn), ideally within a media, marketing, or tech context.
• Advanced skills in regression, predictive modeling, statistical inference, and
  experimental design.
• Familiarity with Marketing Mix Models, attribution techniques, and consumer
  behavior datasets.
• Experience visualizing insights for C-level or new business audiences; ability to
  translate data into decision-making tools.
• Proven experience deploying applications and models into cloud environments,
  Databricks experience a plus.
• Strong interpersonal skills with the ability to operate in high-pressure, fast-paced environments (e.g., pitch rooms, RFP war rooms).

Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $163,210 - $26,910 Anually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be May 29th, 2025.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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