Marketing & Communications Director

Job Description

The Central Coast Service Area covers two hospitals in the beautiful Central California Coast.

Nestled on the Central California Coast, Adventist Health Sierra Vista has been providing care to our community since 1959. Our 162-bed acute care facility includes a Level III Neonatal Intensive Care Unit and county designated trauma center. San Luis Obispo offers the excitement of a lively community while being a fifteen-minute drive from the serenity of Avila Beach, known for their natural hot springs, and Pismo Beach, known for their sand dunes and eucalyptus trees. Featuring a charming downtown, comfortable coastal weather, idyllic views, and an active lifestyle San Luis Obispo offers much to be had.

Located in Templeton amongst the oak trees, Adventist Health Twin Cities has been serving northern San Luis Obispo County since 1977. Comprised of a 122-bed acute care facility, our team provides exceptional care in emergency medicine, orthopedics, obstetrics, digestive disorders, wound care, and various medical, surgical and outpatient services. Locals enjoy weekly farmers markets in downtown Templeton, farm-to-fork dining, beautiful landscapes for hiking and biking, and beach days just fifteen minutes away at Cambria and Morro Bay.

Job Summary:

Implements, monitors and evaluates effective marketing and communication strategies, including advertising, promotion and media relations to support overall organizational marketing and communication objectives. Plans, develops and implements the network's marketing and communication strategies, both external and internal, driving growth, engagement and relevancy in the network. Supports new and existing providers, medical offices and services through development, execution, monitoring and measurement of marketing and communication plans to grow volume and revenue. Understands key marketing and communication performance metrics and analytics to show campaign results and return on investment. Supervises and directs the activities of various levels of assigned personnel using both professional and supervisory discretion and independent judgment.

Job Requirements:

Education and Work Experience:

• Bachelor's Degree or equivalent combination of education/related experience: Required
• Master's Degree: Preferred
• Seven years' marketing and communications experience: Preferred
• Five years' leadership experience: Preferred
• Five years' experience in a healthcare setting: Preferred

Essential Functions:

• Partners with system marketing, story and communications, and provides management and leadership to the network's marketing and communications managers.
• Collaborates with system resources, leads brand positioning and image enhancement efforts for the network and key services through coordinated marketing and communication plans. Ensures brand standards are followed to guarantee the integrity of the brand. Researches, executes, monitors and measures the effectiveness of various marketing and communication efforts showing return on investment.
• Partners with outside vendors in production of marketing plans and tactics, supervises media placement, tracks advertising and evaluates results.
• Coordinates relationships with the media and prepares, reviews and distributes all official press releases. Works closely with system crisis communication, leads external and internal crisis communication efforts and acts as the public information officer.
• Exercises independent judgment in supervising and responsibly directing assigned staff. Delegates and assigns work to personnel for effective utilization of their skills and to meet business needs. Recruits and orients new employees. Ensures all employees are sufficiently trained to carry out their duties. Creates an engaging workplace and encourages others to contribute creative and innovative approaches to achieve continuous improvement. Drives a performance culture through appraisals and other coaching. Disciplines personnel when deemed appropriate.
• Performs other job-related duties as assigned.

Organizational Requirements:

Adventist Health is committed to the safety and wellbeing of our associates and patients. Therefore, we require that all associates receive all required vaccinations as a condition of employment and annually thereafter, where applicable. Medical and religious exemptions may apply.

Adventist Health participates in E-Verify. Visit https://adventisthealth.org/careers/everify/ for more information about E-Verify. By choosing to apply, you acknowledge that you have accessed and read the E-Verify Participation and Right to Work notices and understand the contents therein.

About Us

Adventist Health is a faith-based, nonprofit, integrated health system serving more than 100 communities on the West Coast and Hawaii with over 440 sites of care, including 27 acute care facilities. Founded on Adventist heritage and values, Adventist Health provides care in hospitals, clinics, home care, and hospice agencies in both rural and urban communities. Our compassionate and talented team of more than 38,000 includes employees, physicians, Medical Staff, and volunteers driven in pursuit of one mission: living God's love by inspiring health, wholeness and hope.