Director, Marketing Strategy

KATZ Media Group

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As the nation's largest media representation firm, Katz Media Group delivers local relevance at scale. Whether you want one idea that sounds local in a hundred different markets or a hundred unique ideas, we have your solution.

Over our long history, the Katz name has been synonymous with leadership in the media industry. Founded in 1888, Katz was the nation's first media representation firm. Today, Katz Media Group is comprised of two divisions, Katz Radio Group and Katz Television Group. Collectively, the company represents both the on-air and online assets of more than 4,000 radio stations and 800 television stations, making Katz Media Group the largest media representation company in America. In addition to our deeply rooted media expertise, our unique regional sales structure is key to driving our clients' success. Katz Media Group is based in New York City, with 15 regional offices across the country, providing advertisers and agencies with local expertise and insights across the nation.

Be a part of the largest media representation company in America. At Katz Media Group, we have the best, brightest and boldest talent in the media industry - individuals who deliver unparalleled value for our business partners and clients. We are looking for people who can grow, think, dream and achieve. Every employee brings inspiration and imagination to our constantly evolving and expanding business. If you're excited about this role but don't feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At Katz Media we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need:
The Director of Marketing Strategies for Katz Radio Group will play a pivotal role in the development and execution of innovative marketing strategies that drive radio advocacy and revenue growth for our broadcast partners. This leadership position requires a dynamic individual with a comprehensive understanding of the radio industry, audience engagement, and strategic marketing.

What You'll Do:

• Develop and implement comprehensive marketing strategies to enhance Katz visibility and audience engagement via our Sound Answers newsletter.
• Collaborate with sales teams to align marketing efforts with overall business objectives.
• Analyze market trends and audience data to inform strategic decisions and marketing campaigns for OTA Radio.
• Oversee the creation of compelling marketing content, including slide decks, blog posts, social media campaigns, and other promotional materials built around proprietary Katz analyses and industry research.
• Manage relationships with external partners, including our third-party attribution vendors (e.g. LeadsRx, Claritas, AnalyticOwl, Prodege, etc
• Monitor and measure the effectiveness of marketing campaigns, overseeing brand studies, report building, and growing Katz's case study library for sales team and advertisers.
• Provide thought leadership, fostering a culture of innovation and excellence.
• Stay abreast of industry developments and emerging technologies to keep Katz Radio Group at the forefront of marketing innovation.

What You'll Need:

• Bachelor's degree in marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing or advertising, with a focus on media or radio.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills, with the ability to interpret complex data and make informed decisions.
• Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
• Creative thinker with a passion for innovation and continuous improvement.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in digital marketing tools and platforms like Hubspot.

What You'll Bring:

• Respect for others and a strong belief that others should do this in return
• Specialized depth and/or breath of knowledge in job discipline or field
• Ability to work independently, with guidance in the most complex situations
• Previous experience managing mid-large sized projects of moderate complexity
• Ability to recognize and mitigate risk
• Passion for continued knowledge sharing and learning to formulate innovative ideas
• Analytical thinking and judgement to build creative solutions to complex problems
• Comfortable interacting with individuals of all levels and ability to maintain professional relationships
• Strong communication skills that include being able to negotiate and encourage a broader point of view

Compensation:

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

$72,000 - $90,000

Location:
New York, NY: 125 West 55th Street, 10019

Position Type:
Regular

Time Type:
Full time

Pay Type:
Salaried

Benefits:

iHeartMedia's benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost - services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

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