Marketing Researcher, WhatsApp

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas - making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. We're seeking a Marketing Insights Researcher to join the WhatsApp Marketing Insights team. They will work to influence product strategy and roadmap as well as product go-to-market/ launch plans through the lens of WhatsApp's brand positioning. This person will be responsible for designing, executing and delivering high impact insights from both quantitative and qualitative research. Another imperative for the person in this role is to translate the strategic insights from this work into clear implications and influencing Marketing and other functions to action these implications. Resilience, flexibility with ambiguity are a must. As is having a passion not just for doing the research, but the process that comes before and after. While the bulk of the work is product focused, this researcher should be adept at brand thinking too and understand how interactions contribute or detract from overall impressions of WhatsApp and Meta.

Marketing Researcher, WhatsApp Responsibilities

• Develop the learning agendas to support progress on business goals.
• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy.
• Translate research findings into actionable insights with clear recommendations
• producing highly effective communication that motivates people to apply learnings in marketing and across the organization.

Minimum Qualifications

• Research Expertise: 6+ years of research experience. High degree of qualitative and quantitative research expertise, with experience applying research findings in a business context to drive decision-making and raise relevance of new opportunities.
• Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes.
• Strategic skills: Skilled at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with little guidance.

Preferred Qualifications

• 7+ years of research experience.
• 3+ years of experience working with Product and User Experience Research teams within tech firms, with in-depth knowledge on how to influence product strategy and roadmaps.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

$138,000/year to $188,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

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