Manager, Product Marketing & GTM

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Company: Psycho Bunny

Location: Saint-laurent, QC H4K 1H9

Description:

Manager, Product Marketing & GTM - (Office first)
Ready to hop into something extraordinary? We're Psycho Bunny - the rebelliously refined clothing brand turning heads with our premium quality, vibrant style, and that unmistakable logo. With over 200 points of sales worldwide (and counting!), we're on a mission to redefine bold standards in retail.

The Opportunity
Seeking a dynamic Product Marketing Manager to drive Psycho Bunny's brand storytelling and product launch strategies. In this pivotal role, you'll orchestrate seasonal Go-To-Market initiatives while collaborating with Marketing, Creative, and Product teams to bring collections to life. The ideal candidate excels at transforming complex product narratives into compelling market strategies, thrives in a fast-paced environment, and demonstrates exceptional cross-functional leadership. You'll serve as the key bridge between departments, balancing brand vision with commercial objectives while ensuring flawless execution of marketing initiatives. This role offers an exciting opportunity to shape the narrative of a rapidly growing lifestyle brand while working alongside passionate, creative professionals.

Your Daily Adventures

  • Develop engaging product stories and marketing calendars
  • Lead seasonal go-to-market planning and execution
  • Create data-driven marketing strategies using customer insights
  • Coordinate cross-channel product launches and campaigns
  • Optimize product messaging through A/B testing
  • Manage product knowledge documentation and training
  • Strategic thinker who can roll up their sleeves and execute with excellence
  • Thrives under pressure and adapts quickly in a fast-paced environment
  • Proven track record of successful product marketing campaigns from concept to completion


Your Toolkit

  • 5 year minimum of experience in a similar role
  • 8 years of pertinent experience
  • Fluency in both English and French a plus
  • Passion for product required


Why Choose the Psycho Bunny Life?

  • Sweet discount on the coolest fits
  • Room to grow in a rapidly expanding brand
    Surrounded by smart and passionate people
  • A group RRSP/DPSP plan, which includes a very generous match from Psycho Bunny!
  • On-site gym and on-site cafeteria / bistro with subsidized meals, including breakfast and lunch.


Ready to Set a Bold Standard?
Apply now to join and show us what makes you uniquely bold!

Diversity & Inclusion
Excited by this opportunity? Psycho Bunny is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn't perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

Psycho Bunny is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

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