Digital Marketing Group Manager
Apply NowCompany: Citigroup, Inc
Location: New York, NY 10025
Description:
Citibank, N.A. seeks a Digital Marketing Group Manager for its New York, New York location.
Duties: Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources. Retrieve data and conduct data driven analytics utilizing SAS and Tableau. Process large and complex data and summarize it using statistical analysis systems including SAS and SQL in UNIX, Tableau and Hadoop environment. Write codes using SAS and SQL to pull variables from credit card database and to track campaign performance. Implement analytical models in SAS and SQL coding. Present reports on Profit and Loss (P&L) impact from performance drivers and conduct finance outcome forecasting and tracking. Conduct financial analysis and forecasting for program recommendations. Conduct reviews of new data elements with internal governance committee that includes legal, fair lending and privacy teams. Ensure fair lending approved data elements are used in developing solutions to target prospects with credit cards offers. Use targeting solutions to offer credit card products to prospects. Build targeting solutions and interpret results from predictive models. Develop segmentation, predictive models using logistic regression, decision trees, and machine learning packages including R and Python to build advanced targeting models. Analyze performance of targeting models. Create and read A/B tests and Design of Experiment to determine product and offer to drive response and maximize customer profitability. Design tests with right sample size and duration to enable generating conclusive insights. Analyze profitability drivers and net present value to optimize marketing budget spend across acquisition channels. A telecommuting/hybrid work schedule may be permitted within a commutable distance from the worksite, in accordance with Citi policies and protocols.
Requirements: Requires a Master's degree, or foreign equivalent, in Operations Research, Mathematics, Statistics, Engineering (any) or related field and 5 years of experience as a Vice President, Risk Acquisitions, Quantitative Analytics Senior or related position involving business data analysis for implementing targeted solutions for the financial services industry. Alternatively, employer will accept a Bachelor's degree in the stated fields and 7 years of the specified progressive, post-baccalaureate experience. 5 years of experience must include: Data analysis; A/B tests and Design of Experiments; Data-driven targeting solutions development; Structured testing; Investment optimization; Report automation and data modeling; SAS and SQL programming; Unix, Tableau and Hadoop. 1 year of experience must include: Logistic regression, decision trees, and machine learning packages including R and Python. Applicants submit resumes at https://jobs.citi.com/. Please reference Job ID #25854840. EO Employer.
Wage Range: $227,400 to $227,400
Job Family Group: Marketing
Job Family: Digital & Social Media Marketing
Job Family Group:
Job Family:
Time Type:
Full time
Primary Location:
New York New York United States
Primary Location Full Time Salary Range:
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Anticipated Posting Close Date:
Jun 06, 2025
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View the "EEO is the Law" poster. View the EEO is the Law Supplement.
View the EEO Policy Statement.
View the Pay Transparency Posting
Duties: Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources. Retrieve data and conduct data driven analytics utilizing SAS and Tableau. Process large and complex data and summarize it using statistical analysis systems including SAS and SQL in UNIX, Tableau and Hadoop environment. Write codes using SAS and SQL to pull variables from credit card database and to track campaign performance. Implement analytical models in SAS and SQL coding. Present reports on Profit and Loss (P&L) impact from performance drivers and conduct finance outcome forecasting and tracking. Conduct financial analysis and forecasting for program recommendations. Conduct reviews of new data elements with internal governance committee that includes legal, fair lending and privacy teams. Ensure fair lending approved data elements are used in developing solutions to target prospects with credit cards offers. Use targeting solutions to offer credit card products to prospects. Build targeting solutions and interpret results from predictive models. Develop segmentation, predictive models using logistic regression, decision trees, and machine learning packages including R and Python to build advanced targeting models. Analyze performance of targeting models. Create and read A/B tests and Design of Experiment to determine product and offer to drive response and maximize customer profitability. Design tests with right sample size and duration to enable generating conclusive insights. Analyze profitability drivers and net present value to optimize marketing budget spend across acquisition channels. A telecommuting/hybrid work schedule may be permitted within a commutable distance from the worksite, in accordance with Citi policies and protocols.
Requirements: Requires a Master's degree, or foreign equivalent, in Operations Research, Mathematics, Statistics, Engineering (any) or related field and 5 years of experience as a Vice President, Risk Acquisitions, Quantitative Analytics Senior or related position involving business data analysis for implementing targeted solutions for the financial services industry. Alternatively, employer will accept a Bachelor's degree in the stated fields and 7 years of the specified progressive, post-baccalaureate experience. 5 years of experience must include: Data analysis; A/B tests and Design of Experiments; Data-driven targeting solutions development; Structured testing; Investment optimization; Report automation and data modeling; SAS and SQL programming; Unix, Tableau and Hadoop. 1 year of experience must include: Logistic regression, decision trees, and machine learning packages including R and Python. Applicants submit resumes at https://jobs.citi.com/. Please reference Job ID #25854840. EO Employer.
Wage Range: $227,400 to $227,400
Job Family Group: Marketing
Job Family: Digital & Social Media Marketing
Job Family Group:
Job Family:
Time Type:
Full time
Primary Location:
New York New York United States
Primary Location Full Time Salary Range:
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Anticipated Posting Close Date:
Jun 06, 2025
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View the "EEO is the Law" poster. View the EEO is the Law Supplement.
View the EEO Policy Statement.
View the Pay Transparency Posting